Job Title: Digital Marketing Specialist (Paid Ads)

Job Overview

We are seeking a skilled and results-driven Digital Marketing Specialist (Paid Ads) to manage, optimize, and scale paid advertising campaigns across multiple digital platforms. The ideal candidate will have hands-on experience in performance marketing, strong analytical abilities, and a proven track record of building high-performing funnels for both service-based and e-commerce businesses.

Experience Required

- Minimum 2+ years of hands-on experience in performance marketing

Key Responsibilities

- Plan, create, and manage paid advertising campaigns across:
- Google Ads
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads

- Execute end-to-end campaign setup, including:

- Campaign structuring
- Audience targeting
- Budget allocation
- Ad copy coordination

- Continuously optimize campaigns to improve:

- CTR (Click-Through Rate)
- CPL (Cost Per Lead)
- ROAS (Return on Ad Spend)
- Conversion rates

- Set up and manage conversion tracking across platforms:

- Google Ads conversion tracking
- Meta Pixel implementation
- LinkedIn Insight Tag

- Implement and manage tracking using:

- Google Tag Manager (GTM)
- Google Analytics 4 (GA4)
- Manual tracking setups where required

- Build and optimize marketing funnels:





- Landing page flow
- Lead generation funnels
- WhatsApp/CRM integrations

- Develop campaign strategies and proposals based on client requirements
- Conduct client discussions and meetings to:

- Understand business goals
- Present strategies and performance insights

- Analyze campaign performance and generate actionable reports

Required Skills

- Strong expertise in:
- Google Ads
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads

- Valuable understanding of:

- Conversion tracking & analytics
- Funnel building & user journey

- Experience with:

- E-commerce campaigns
- Service-based lead generation campaigns

- Strong analytical and problem-solving abilities
- Excellent communication skills for client interaction

Good to Have

- Experience working with campaigns in:
- Healthcare
- Real Estate
- Solar
- Education

- Knowledge of:

- A/B testing
- CRO (Conversion Rate Optimization)

- Familiarity with CRM tools and lead management systems

Key Traits

- Detail-oriented with high accuracy
- Performance-driven mindset
- Ability to manage multiple accounts simultaneously
- Proactive in testing, learning, and scaling campaigns

📌 Digital Marketing Specialist (Paid Ads) (India)
🏢 Cybrain software solutions
📍 India