Role Overview

We are seeking a data-driven Performance Marketing Manager with 6 to 12 years of hands-on experience to lead our growth strategies across D2C and quick commerce platforms. You will own the strategy, execution, and optimization of paid campaigns to drive revenue while maintaining healthy efficiency metrics.

Key Responsibilities

Campaign Management & Optimization

- Plan, execute, and optimize paid marketing campaigns across Meta, Google, Amazon Ads, Flipkart Ads, and D2C channels.
- Own and manage advertising budgets on quick commerce platforms including Blinkit, Zepto, and Instamart.
- Monitor, analyze, and continuously improve key performance metrics like ROAS, CAC, CTR, and CVR.

Platform Ops & Merchandising

- Analyze platform sales, inventory availability, and pricing data to unlock growth opportunities and resolve issues.
- Coordinate with platform and category managers to secure premium visibility and ensure optimal stock levels.
- Audit listings regularly to guarantee correct product information, images, and pricing across all channels.

Creative Collaboration & Insights

- Partner with content and design teams to build high-converting ad creatives and optimize product detail pages




- Track competitor activities, pricing strategies, and promotional hooks to dynamically adjust our playbook.
- Prepare comprehensive weekly and monthly performance reports with actionable insights for leadership.

Requirements & Qualifications

- 4-15 years of proven performance marketing experience in FMCG, D2C, or consumer goods.
- Mandatory: Proven track record and hands-on experience running ads on Quick Commerce platforms (Blinkit, Zepto, Instamart).
- Deep technical expertise in Meta Ads Manager, Google Ads, Amazon Advertising console, and Flipkart Ads.
- High proficiency in reporting tools, Google Analytics, platform dashboards, and advanced Excel / Google Sheets.
- Strong analytical mindset with the ability to turn complex data points into commercial strategies.

Location: Goregaon (Mumbai candidates preferred).

Industry Preference: FMCG, D2C, Consumer Goods, Kitchen, Hygiene, or Household Essentials.

Job Type: Permanent

Pay: ₹150,000.00 - ₹200,000.00 per month

Advantages:

- Food provided
- Paid time off
- Provident Fund

Work Location: In person

📌 Performance Marketing Manager (India)
🏢 Crystallife World
📍 India