Experience: 3–6 years
Industry: D2C / E-commerce / Consumer Products
Platform: Shopify

About the Role

We are a growing D2C lifestyle brand specialising in handcrafted ceramics, glassware and home products.

We are looking for a hands-on Performance Marketing Manager who can manage and scale paid campaigns across Meta and Google while contributing to Shopify revenue growth, website conversion and customer acquisition.

This role is suited to someone who enjoys working directly on campaigns, performance data, creatives and the customer journey.

Key Responsibilities Performance Marketing

- Plan, execute and optimise Meta and Google advertising campaigns.
- Manage prospecting, retargeting, catalogue, Search, Shopping and Performance Max campaigns.
- Monitor campaign performance and allocate budgets based on results.
- Scale successful campaigns while maintaining acquisition efficiency.
- Build a structured testing process for audiences, hooks, formats, products and communication angles.
- Review campaign performance regularly and identify opportunities for improvement.

1. D2C Revenue and Growth

- Work towards monthly D2C revenue and customer-acquisition targets.
- Track key metrics including ROAS, CAC, AOV, MER and website conversion rate.
- Analyse the customer journey from advertisement to product page, cart and checkout.
- Identify opportunities to increase revenue and improve campaign profitability.

2. Shopify and Conversion Optimisation

- Review the performance of Shopify product pages, collections and landing pages.
- Use Shopify and GA4 data to identify customer drop-offs.




- Recommend improvements to product pages, navigation, cart and checkout experience.
- Coordinate with the e-commerce or development team for website improvements.

3. Performance Creatives

- Work closely with the designer and content team to create performance-focused advertisements.
- Translate product benefits, customer insights and brand communication into ad concepts.
- Analyse creative performance across hooks, formats, products and audience segments.
- Prepare clear creative briefs based on campaign data.
- Refresh underperforming creatives and scale successful concepts.

4. Reporting and Analysis

- Prepare weekly and monthly performance reports.
- Track advertising spend, revenue, ROAS, CAC, AOV and conversion rate.
- Conduct campaign reviews and document key learnings.
- Recommend explicit next steps based on performance data.

5. Team Collaboration

- Work closely with the content, design and e-commerce teams.
- Coordinate with freelancers and platform partners when required.
- Help establish structured processes for campaign launches, testing and reporting.

Required Skills and Experience

- 3–6 years of hands-on experience in performance marketing, D2C or e-commerce.




- Practical experience managing and optimising Meta Ads.
- Experience with Google Search, Shopping or Performance Max campaigns.
- Understanding of Shopify and e-commerce customer journeys.
- Working knowledge of GA4, Meta Pixel and conversion tracking.
- Strong understanding of ROAS, CAC, AOV, MER and conversion rate.
- Experience working with physical consumer products.
- Ability to analyse data and convert insights into clear actions.
- Strong ownership, execution and communication skills.

Preferred Qualifications

- Experience in home decor, lifestyle, kitchenware, ceramics, glassware or similar consumer-product categories.
- Familiarity with email marketing, WhatsApp marketing or customer-retention tools.
- Experience working with designers and content teams on performance creatives.
- Basic knowledge of marketplaces such as Amazon or Flipkart will be an advantage.

Key Performance Indicators

- D2C revenue growth
- Blended ROAS
- Customer Acquisition Cost
- Website conversion rate
- CAC in relation to AOV
- Creative testing performance

Why Join Us?

- Opportunity to directly contribute to the growth of a consumer brand.
- High ownership across paid media and D2C performance.
- Exposure to campaigns, creatives, Shopify and e-commerce analytics.
- Performance-linked growth opportunities.
- Career progression towards a senior growth leadership role.

Apply With

- Your last brand handled
- Monthly ad spend managed
- Revenue impact achieved

Work Location: In person

Pay: ₹35,000.00 - ₹45,000.00 per month

Work Location: In person

📌 performance Marketing ManagerC (India)
🏢 KALAKRITI
📍 India