Performance Marketing Specialist (Meta & Google Ads)

Location: Noida Sec 88

This is not a role for someone who simply runs ads—we're looking for someone who can generate revenue, improve ROAS, and build a performance-driven growth engine.

What You'll Do

- Plan, launch and optimize Meta (Facebook & Instagram) ad campaigns.
- Manage Google Ads (Search, Shopping, Display, Performance Max & YouTube).
- Drive profitable customer acquisition while maintaining healthy CAC and ROAS.
- Build full-funnel marketing strategies for awareness, consideration and conversions.
- Understand Instagram's algorithm and recommend content strategies that improve reach and engagement.
- Work closely with the team to develop high-converting ad creatives, reels and UGC content.
- Conduct A/B testing on creatives, audiences, landing pages and offers.
- Set up retargeting, lookalike audiences and customer segmentation.
- Monitor campaign performance daily and make optimization decisions based on data.
- Analyze customer behaviour using GA4, Meta Ads Manager and Google Analytics.
- Generate weekly reports with actionable insights and growth recommendations.
- Stay updated with Meta, Google and social media algorithm changes.

What We're Looking For

- 2–5 years of hands-on performance marketing experience in D2C
- Proven experience managing monthly ad budgets.
- Strong expertise in:
- Meta Ads Manager
- Google Ads
- Google Analytics (GA4)




- Google Tag Manager
- Meta Pixel & Conversion API
- Deep understanding of Instagram and Facebook algorithms.
- Ability to scale winning campaigns while improving ROAS.
- Strong analytical mindset with excellent Excel/Google Sheets skills.
- Experience working with Shopify brands is a big plus.

KPIs You'll Own

- Revenue generated through paid marketing
- ROAS
- Customer Acquisition Cost (CAC)
- Cost Per Purchase (CPP)
- Conversion Rate (CVR)
- CTR
- CPM
- Add-to-Cart Rate
- Repeat Purchase Rate
- Monthly Sales Growth

We'd Love Someone Who

- Thinks like a business owner, not just a marketer.
- Can identify trends before competitors.
- Is obsessed with numbers and performance.
- Understands consumer psychology and buying behaviour.
- Brings fresh ideas instead of repeating industry templates.
- Takes ownership and is accountable for results.

Bonus Skills

- Influencer Performance Tracking
- CRO (Conversion Rate Optimization)
- Landing Page Optimization
- AI tools for creative generation
- Basic video editing for ad creatives

About MAVK

MAVK is a premium men's fashion brand built for up-to-date professionals. We're looking for someone who lives and breathes digital marketing, understands consumer psychology, and knows how to scale brands profitably.

Pay: ₹500,000.00 - ₹600,000.00 per year

Work Location: In person

📌 Performance Marketing Manager (India)
🏢 MAVK
📍 India