Job Information

Date Opened

06/22/2026

Job Type

Permanent

RSD NO

13486

Industry

IT Services

Min Experience

4

Max Experience

6

City

Bangalore North

State/Province

Karnataka

Country

India

Zip/Postal Code

560001

Job Description

Job Title: Data Scientist – Marketing Mix Modeling (MMM)

Job Summary

We are looking for a Data Scientist with strong expertise in Marketing Mix Modeling (MMM) to develop and deliver end-to-end marketing analytics solutions. The ideal candidate should have hands-on experience in building MMM models, media optimization, and stakeholder engagement. Experience in Brand Equity Modeling will be an added advantage.

The candidate should be proficient in Python, possess a strong understanding of marketing analytics concepts, and be capable of independently driving client engagements while delivering actionable business insights.

Key Responsibilities

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Design, develop, and implement end-to-end Marketing Mix Modeling (MMM) solutions.

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Collaborate with business stakeholders to gather requirements and translate business objectives into analytical solutions.

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Perform data collection, cleansing, preprocessing, exploratory data analysis (EDA), feature engineering, and model validation.

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Develop both Short-Term and Long-Term Marketing Mix Models to measure marketing effectiveness.

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Apply statistical and machine learning techniques to quantify media impact and marketing performance.

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Build media budget optimization models and recommend optimal channel investment strategies.

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Interpret model outputs and present actionable insights to business stakeholders.

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Work closely with cross-functional teams to ensure successful deployment and continuous improvement of MMM solutions.

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Develop scalable, production-quality Python code following software engineering best practices.

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Maintain version control using Git and contribute to collaborative development workflows.

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Drive stakeholder discussions independently and manage day-to-day project engagements.

Required Skills

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4–6 years of experience in Data Science.

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Minimum 3 years of hands-on experience in Marketing Mix Modeling (MMM).

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Strong experience in end-to-end MMM solution development, including:

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Requirement Gathering

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Data Processing

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Exploratory Data Analysis (EDA)

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Feature Engineering

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Short-Term & Long-Term Modeling

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Model Validation

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Media Optimization

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Strong understanding of marketing concepts including:

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Adstock / Carryover Effects

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Saturation Curves

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Media Effectiveness Measurement

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Marketing Attribution Concepts

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Deep understanding of MMM methodologies, including:

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Additive Models

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Multiplicative Models

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Bayesian Regression

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Statistical Modeling Techniques

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Robust expertise in media budget optimization and optimization algorithms.

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Excellent programming skills in Python with experience writing production-quality code.

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Experience using Git for version control.

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Strong analytical, problem-solving, and communication skills.

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Proven ability to manage stakeholders and independently drive project execution.

Preferred Qualifications

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Experience with Brand Equity Modeling.

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Exposure to advanced statistical modeling and Bayesian techniques.

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Experience working with marketing analytics or consumer goods organizations.

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Familiarity with cloud-based analytics environments is an advantage.

Key Competencies

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Marketing Mix Modeling (MMM)

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Marketing Analytics

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Media Budget Optimization

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Bayesian Regression

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Statistical Modeling

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Python

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Exploratory Data Analysis (EDA)

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Data Processing

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Stakeholder Management

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Business Consulting

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Production-quality Code Development

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Git Version Control

At Indium, diversity, equity, and inclusion (DEI) are core values. We promote DEI through a dedicated council, expert sessions, and tailored training, fostering an inclusive workplace. Our initiatives, like the WE@IN women empowerment program and DEI calendar, create a culture of respect and belonging. Recognized with the Human Capital Award, we're committed to an environment where everyone thrives. Join us in building a diverse, innovative workplace.

Indium do not solicit or accept any form of fees or payment at any stage of the hiring process.

📌 Data Scientist (Bengaluru)
🏢 Indium software
📍 Bengaluru