- Create, manage, and optimize PPC campaigns on Google Ads
- Run and monitor paid campaigns on Meta Ads Manager (Facebook & Instagram)
- Perform keyword research and develop effective bidding strategies
- Track and analyze campaign performance (CTR, CPC, CPA, ROI)
- Conduct A/B testing on ads, creatives, and landing pages
- Manage campaign budgets and optimize spending
- Generate daily, weekly, and monthly performance reports
- Conduct competitor analysis and identify growth opportunities
Required Skills
- Strong understanding of PPC platforms and digital advertising
- Analytical mindset with data-driven decision-making skills
- Proficiency in Excel or Google Sheets
- Basic knowledge of SEO and digital marketing concepts
- Positive communication and reporting skills
Qualifications
- Bachelor’s degree in Marketing, Business, IT, or a related field
- Digital Marketing certification (preferred but not mandatory)