FMCG Field Sales Executive (HoReCa) – Job Description

Position: FMCG Field Sales Executive (HoReCa)

Job Summary:
We are looking for a dynamic and result-oriented Field Sales Executive to develop and manage business in the HoReCa (Hotels, Restaurants, Cafés/Catering) segment. The candidate will be responsible for generating new business, maintaining strong customer relationships, achieving sales targets, and expanding the company's presence in the market.

Key Responsibilities:

- Visit hotels, restaurants, cafés, caterers, cloud kitchens, and institutional clients regularly.
- Generate current leads and convert them into long-term customers.
- Promote and sell FMCG products to HoReCa customers.
- Achieve monthly and quarterly sales targets.
- Build and maintain strong relationships with chefs, purchase managers, and business owners.
- Conduct product demonstrations and explain product benefits.
- Collect customer orders and coordinate timely deliveries.
- Monitor competitor activities, pricing, and market trends.
- Ensure timely collection of payments from customers.




- Prepare daily visit reports and maintain customer records in the CRM or reporting system.
- Identify opportunities to increase product placement and repeat orders.

Requirements:

- 1–3 years of field sales experience in FMCG, preferably in the HoReCa segment.
- Strong communication, negotiation, and relationship-building skills.
- Ability to travel locally for customer visits.
- Self-motivated, target-driven, and customer-focused.
- Basic knowledge of MS Excel and smartphone-based reporting.
- Valid two-wheeler driving license is preferred.

Preferred Experience:

- Experience in selling spices, food ingredients, packaged foods, beverages, edible oils, or other FMCG products.
- Existing network of hotels, restaurants, cafés, caterers, or institutional buyers is an added advantage.

Benefits:

- Fixed Salary + Attractive Incentives
- Travel Allowance (TA)
- Performance-based Growth Opportunities
- Training and Career Development
- Supportive Work Environment

Pay: ₹10,708.05 - ₹30,282.24 per month

Work Location: In person

📌 FMCG Field Sale executive (India)
🏢 Prakash Trading
📍 India