We are looking for a results-driven Digital Marketing Manager to lead online marketing initiatives, drive brand visibility, and increase direct bookings for Eagleton Golf Resort. The ideal candidate blends creativity with data-driven decision-making and has a robust grasp of hospitality marketing trends.
*Key Responsibilities:*
* Plan and execute digital marketing campaigns across SEO, SEM, social media, email, and display channels
* Manage website performance, UX, and conversion optimization for bookings and inquiries
* Drive revenue through performance marketing (Google Ads, Meta Ads, etc.)
* Develop content strategies aligned with brand positioning and seasonal promotions
* Monitor analytics (Google Analytics, campaign dashboards) and optimize ROI
* Manage online reputation across review platforms and respond to guest feedback
* Collaborate with sales and operations teams to align marketing with business goals
* Oversee partnerships with agencies, influencers, and OTA platforms
*Requirements:*
* 4–8 years of digital marketing experience, preferably in hospitality or travel
* Strong knowledge of SEO, paid media, CRM tools, and marketing automation
* Experience with hotel booking engines and OTA ecosystems is a plus
* Analytical mindset with hands-on experience in campaign optimization
* Excellent communication and stakeholder management skills