Testbook is seeking a Growth Manager to drive organic app installs and user acquisition, leveraging strategic initiatives, data analytics, and cross-functional collaboration to ensure sustained app growth and post install retention. This role is crucial for long-term growth, focusing on engagement metrics and reduction in App uninstalls.

Role and Responsibilities:

- Primary Focus: Drive organic app installs and user acquisition.

- Current State Analysis: Evaluate and understand current methods driving app installs.

- Strategic Growth Initiatives: Identify and explore recent avenues to increase organic app installs from relevant audiences.

- Analytical Mindset: Utilize data and analytics to take informed decisions and strategies.

- Government Exam Landscape: Understanding of this landscape is preferred but not necessary.

- Cross-functional Collaboration: Work closely with:

- - Product Team: Implement necessary changes in the web app to enhance user experience and drive installs.

- Graphics Team: Develop appropriate communication and visual content to attract potential users.

- Content Team: Analyze trends and create engaging content to capture audience interest.

- Strategic and Executional Role: Balance strategic planning with hands-on execution to achieve growth targets.

- App Growth and Retention: Apply knowledge of app growth tactics and retention strategies to sustain user engagement.

- Reports and KPIs: Maintain and track reports and KPIs on a daily, weekly,



and monthly basis to make informed decisions.

- Post Install Engagement: Drive engagement within the app after installation to ensure user satisfaction and loyalty.

- Pre-purchase Engagement Metrics: Own the entire pre-purchase engagement metric including test attempts, practice sessions, and live tests.

- Retention Strategies: Drive retention from day 0 to day 30, ensuring users remain engaged and active.

- Minimizing Uninstalls: Develop strategies to minimize app uninstalls.

- User Activity Metrics: Improve Daily Active Users (DAU), Weekly Active Users (WAU), and Monthly Active Users (MAU).

- App Store Optimization

Experience:

- Minimum of 2-3 years of experience in driving product growth, preferably with a proven track record of organic app growth.

- Demonstrated ability to grow app user base, engagement and revenue.

Qualifications:

- Strong analytical skills and data-driven decision-making capabilities.

- In-depth understanding of the government exam landscape is preferred but not necessary.

- Proven experience in app growth and user acquisition.

- Ability to work in a cross-functional team environment.

- Excellent communication skills and attention to detail.

- Strategic thinker with the ability to execute plans effectively.

Impact:

- This role is highly impactful and challenging, as it directly influences New User Acquisition and drives revenue growth through strategic initiatives.

📌 DTP Intern (India)
🏢 Testbook
📍 India