Job Summary

We are looking for Performance Marketer especially "PPC Ad Expert" (Especially META) who will be responsible for handling the complete growth marketing funnel – from awareness to acquisition, conversion, retention, and re-marketing. This role requires hands-on expertise in performance marketing, analytics, automation, and experimentation to drive measurable growth.

Key Responsibilities

· Campaign Strategy & Execution

- Plan and run paid campaigns across Google Ads, Meta Ads (Facebook/Instagram), YouTube, LinkedIn, and emerging platforms.
- Build, monitor, and optimize search, display, video, app install, and re-marketing campaigns.
- Manage both B2C and B2B campaigns depending on brand/business goals.

· Funnel Optimization

- Own the customer acquisition funnel: Awareness → Consideration → Conversion → Retention.
- Run experiments on ad creatives, landing pages, lead forms, and checkout flows to improve conversions.
- Set up and optimize lead nurturing workflows (email/SMS/WhatsApp).

· Analytics & Data-driven Marketing

- Track and optimize CAC, LTV, ROAS, CTR, CPA, Churn Rate.
- Use Google Analytics, GA4, Tag Manager, Data Studio, CRM dashboards to monitor campaign success.
- Create dashboards and reports for leadership with actionable insights.

· Growth & Automation

- Implement marketing automation tools (HubSpot, Zoho, Mailchimp, or similar).
- Run drip campaigns, remarketing workflows, and trigger-based customer journeys.
- Manage lead scoring,



segmentation, and retargeting to maximize ROI.

· Cross-functional Collaboration

- Work with design and content teams for high-performing creatives and copies.
- Collaborate with product/sales teams to align campaigns with business goals.
- Suggest and drive A/B testing for new product features, offers, and bundles.

Key Skills & Competencies

- Proven hands-on experience in Google Ads, Meta Ads, YouTube, LinkedIn Ads, SEO basics.
- Strong command over conversion tracking, pixel setup, attribution models.
- Proficiency in Google Analytics 4, Tag Manager, Data Studio, CRM & Marketing Automation tools.
- Ability to run multi-channel campaigns and optimize budgets for performance.
- Excellent analytical skills with strong knowledge of Excel/Sheets for campaign tracking.
- Creative mindset with ability to experiment and innovate.
- Strong knowledge of growth hacking techniques and performance-driven strategies.

KPIs for Success

- Customer Acquisition Cost (CAC) vs. target
- Return on Ad Spend (ROAS) improvement
- Lead to Conversion % and Sales-qualified leads growth
- Retention & Repeat Purchase %
- Funnel conversion improvement (CTR → CVR → Sales)

Job Type: Full time

Pay: ₹650,000.00 - ₹1,000,000.00 per year

Experience:

- Facebook Advertising: 3 years (Required)
- Google Ad Manager: 4 years (Required)
- PPC Campaign Management: 3 years (Required)

Work Location: In person

📌 PPC Ad Expert (India)
🏢 IKON Marketing Consultants
📍 India