Key Responsibilities

* Plan, launch, and optimize paid advertising campaigns on:

* Meta Ads (Facebook & Instagram)

* Google Ads (Search, Display, YouTube & Performance Max)

* LinkedIn Ads

* YouTube Ads

* Other relevant paid media platforms

* Generate high-quality leads while maintaining low Cost Per Lead (CPL).

* Scale profitable campaigns with consistent ROAS.

* Conduct audience research, lookalike audience creation, retargeting, and funnel optimization.

* Perform A/B testing for creatives, landing pages, ad copies, and targeting.

* Set up and monitor Meta Pixel, Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking.

* Collaborate with the creative team for high-converting ad creatives and videos.

* Monitor daily campaign performance and optimize budgets.

* Prepare weekly and monthly performance reports with actionable insights.

* Stay updated with platform algorithm changes and digital marketing trends.

Pay: ₹25,000.00 - ₹35,000.00 per month

Advantages:

- Paid sick time
- Provident Fund

Work Location: In person

📌 Performance Marketing Specialist (India)
🏢 Indian Counselling Services
📍 India