Position: Digital Marketing Executive

Department: Marketing

Location: Vadodara (In office Preferred)

Experience: 2-5 Years

Employment Type: Full Time

About Us

Sweedu Edutech Pvt. Ltd. is a leading School ERP & Digital Education platform serving educational institutions across India. We help schools, colleges, universities, coaching institutes, and educational organizations digitize their operations through AI-powered ERP solutions.

Job Summary

We are looking for a results-driven Digital Marketing Executive responsible for generating qualified leads, increasing brand visibility, and improving customer acquisition through digital marketing campaigns.

Key ResponsibilitiesPerformance Marketing

- Plan and execute Meta Ads campaigns
- Manage Google Ads Search, Display & YouTube campaigns
- LinkedIn Ads for B2B lead generation
- Optimize campaign performance and ROI
- Lead nurturing and remarketing campaigns

SEO & Website

- On-page and Off-page SEO
- Keyword research
- Technical SEO
- Website content optimization
- Improve website ranking

Social Media

- Manage Facebook
- Instagram
- LinkedIn




- YouTube
- Twitter/X

Email & WhatsApp Marketing

- Email campaigns
- Automation workflows
- Newsletter management
- CRM campaign management

Analytics

- Google Analytics
- Search Console
- Meta Business Suite
- Looker Studio Reporting
- Monthly Marketing Reports

Lead Generation

- School database campaigns
- Landing page optimization
- Lead quality improvement
- CRM coordination

Required Skills

- Google Ads
- Meta Ads
- SEO
- Google Analytics
- Email Marketing
- Landing Page Optimization
- WordPress
- Canva
- Basic AI tools (ChatGPT, Claude, Gemini)

Preferred

- SaaS Marketing
- EdTech Marketing
- B2B Lead Generation
- Marketing Automation

KPIs

- Monthly Qualified Leads
- Cost Per Lead (CPL)
- ROAS
- Website Traffic
- Organic Ranking
- Conversion Rate
- Marketing Qualified Leads (MQLs)

Pay: ₹16,500.00 - ₹27,500.00 per month

Benefits:

- Leave encashment
- Provident Fund

Work Location: In person

📌 Sr. Digital Marketing Executive (India)
🏢 Sweedu Edutech
📍 India