Job post summary

Pay: ₹25,000.00 - ₹40,000.00 per month

Job description:

Area Sales Manager (ASM)

Department: sales

Job Summary:

The Area Sales Manager (ASM) is responsible for driving sales growth, expanding the distribution network, managing distributors and sales executives, achieving business targets, and ensuring strong market presence within the assigned territory. The ASM is also responsible for developing new business opportunities, maintaining retailer relationships, and executing company sales strategies effectively.

Key Responsibilities:Sales & Business Development

- Achieve monthly, quarterly, and annual sales targets.
- Develop and execute sales plans for the assigned territory.
- Identify and appoint new distributors, super stockists, and retailers.
- Expand market coverage and increase product availability.
- Generate new business opportunities and improve market penetration.

Distributor Management

- Appoint and develop distributors.
- Monitor distributor stock, billing, and secondary sales.
- Ensure timely order placement and inventory availability.
- Resolve distributor-related issues and maintain strong business relationships.

Team Management

- Lead, train, and motivate Sales Officers, Sales Executives, and Sales Representatives.
- Conduct regular market visits and joint working with the sales team.
- Monitor team productivity and provide performance feedback.
- Review daily activity reports and market coverage.

Market Development

- Increase product visibility through merchandising and promotional activities.
- Ensure proper product placement at retail outlets.
- Conduct retailer meets, product demonstrations,



and sampling activities.
- Monitor competitor activities, pricing, and promotional schemes.

Reporting & Analysis

- Prepare Daily Sales Reports (DSR), Weekly Reports, and Monthly MIS.
- Analyze sales performance and recommend corrective actions.
- Monitor primary sales, secondary sales, and collections.
- Track sales KPIs and market performance.

Customer Relationship Management

- Build strong relationships with distributors, wholesalers, retailers, and key accounts.
- Ensure timely resolution of customer complaints.
- Improve customer satisfaction and repeat business.

Key Performance Indicators (KPIs)

- Sales Target Achievement
- Primary & Secondary Sales Growth
- New Distributor Appointments
- Retail Outlet Expansion
- Product Availability
- Market Coverage
- Collection Efficiency
- Team Productivity
- Repeat Business
- Distributor Satisfaction

Required Skills

- Robust FMCG sales and distribution knowledge.
- Team handling and leadership skills.
- Excellent negotiation and communication skills.
- Market planning and execution capability.
- Analytical and problem-solving skills.
- Proficiency in MS Excel, CRM, and Sales Reporting tools.

Qualification

- Graduate in any discipline (MBA in Marketing preferred).

Experience

- 3–7 years of experience in FMCG Sales.
- Experience in distributor handling, retail sales, and team management.

Reporting To

Regional Sales Manager (RSM) / Zonal Sales Manager (ZSM) / National Sales Manager (NSM)

APPLY FOR
HR SHIHA
NUMBER -+91-XXXXXXXXXX
MAIL ID - [email protected]

Work Location: indore

Pay: ₹25,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Area Sales Manager (India)
🏢 Anadi Sutra 18 Century Food World
📍 India