02 Aug
|
USV
|
Govandi East
Role Objective:
The KAM eCommerce drives the strategic growth, profitability, and operational excellence of the brand across all national digital marketplaces and quick-commerce platforms. You will act as the primary bridge between the brand’s internal teams (Marketing, Supply Chain, Finance) and the external category managers at major e-tailers.
KEY RESPONSIBILITIES
Strategic Account Management
Joint Business Planning (JBP): Lead the development and execution of annual and quarterly growth plans with key partners (e.g., Nykaa, Swiggy).
Relationship Management: Maintain high-level relationships with Platform Category Managers to ensure the brand receives "preferred partner" status for current launches and flagship events.
Market Share Growth: Identify white-space opportunities and optimize product assortments to gain category share.
Sales & P&L; Ownership
Revenue Targets: Take full ownership of Top-line (GMV) and Bottom-line (Net Sales) targets.
Budgeting: Manage the Trade Marketing Spend (TMS) and Performance Marketing budgets to ensure a healthy Return on Ad Spend (ROAS).
Pricing & Promotions: Design and execute pricing strategies, discount structures, and promotional calendars (e.g., Prime Day, Big Billion Days).
Digital Shelf & Operational Excellence
Content Strategy: Oversee the "Digital Shelf"—ensuring A+ content, high-quality imagery, and SEO-optimized listings are consistent across all platforms.
Supply Chain Coordination: Partner with logistics teams to maintain a 95%+ Fill Rate, manage inventory forecasting, and minimize "Out of Stock" (OOS) occurrences.
Account Health: Monitor seller ratings, customer feedback, and return rates to protect brand reputation.
Data Analytics & Insights
Analyze weekly performance reports to track KPIs like Conversion Rate, Average Order Value (AOV), and Customer Acquisition Cost (CAC).
Monitor competitor activity and pricing trends to pivot strategies in real-time.
Stakeholder Engagement
Coordinate with cross-functional teams suc
📌 National Key Account Manager (Govandi East)
🏢 USV
📍 Govandi East