· Leverage Adobe Target to execute
personalized experiences and A/B testing across digital platforms.

· Build and manage audience segments in
Adobe Audience Manager for targeted campaigns. •

· Design and execute orchestrated customer
journeys, ensuring consistent and relevant messaging across touchpoints.

· Plan, implement, and optimize Search
Engine Marketing (SEM) campaigns (Google Ads, Bing) and Paid Media (social,
display, programmatic).

· Monitor campaign performance and provide
actionable insights to improve ROI.

· Analyze data and create reports on
campaign performance, personalization efforts, and audience engagement.

· Ensure compliance with data privacy
standards

Requirements
1. Proven expertise in Adobe
Target (A/B testing, personalization) and Audience Manager (segment creation,
taxonomy management).

2. Strong understanding of
journey orchestration tools and best practices.

3. Demonstrated success
managing SEM and Paid Media campaigns across Google, Bing, LinkedIn, Facebook,
etc.

4.



Data-driven mindset with
proficiency in tools like Google Analytics, Adobe Analytics, or similar.

5. Strong project management
and stakeholder collaboration skills.

6. Certification in Adobe
Target or Adobe Audience Manager is a plus

7. Good presentation skills,
influencing & persuasion skills, negotiation skills, written & verbal
communication skills, networking skills

Perks
· Attractive remuneration package

· Spread your wings and take ownership of
your career with opportunities to advance through internal promotions, job
rotations, training and leadership programs and cross-functional project

· Complimentary 24/7 access to our learning
platforms to support you in becoming who you want to be

· Health & wellness, employee
assistance, and rewards and recognition programs

Special employee discounts on
shipping, travel, and more

📌 Senior Marketing Specialist (Mumbai)
🏢 HRassistance India Consultancy
📍 Mumbai