Description
EXL's Insurance Innovation and Current Market Solutions team is built to work differently from the rest of the organization. We are reshaping how EXL goes to market — moving from selling effort to selling outcomes, and positioning the company as an AI-first product business. We are looking for a Go-to-Market Lead to own how that story is told and shown: through standout design, sharp messaging, and content the rest of the company will want to copy.

This is a high-visibility, high-ownership role with real creative freedom. You will set the bar for what outstanding looks like.

WHAT YOU'LL OWN
- Creative direction. Full creative liberty over the design and visualization of client pitches, thought leadership, and every client-facing material — making EXL look and feel like an AI-first product company.
- Brand & messaging. Craft the team's brand voice and value proposition, and bring it to life consistently across everything we put in front of clients.
- Partner & analyst content. Build joint go-to-market materials with partners such as Microsoft and AWS,



and with leading industry analysts.
- Pursuit support. Work closely with EXL's marketing and sales teams to track and support every key client pursuit across the funnel — from first lead to signed deal — using Salesforce for pipeline visibility.

WHY THIS ROLE IS DIFFERENT
- Real creative freedom — you design, you decide, you are not filling in templates.
- Access to the best external design and content vendors to bring ideas to life.
- Speed — you move faster than a traditional corporate marketing function.
- Influence — the work you create sets the standard the wider organization follows.

WHAT YOU BRING
- A strong eye for design, fluent in the modern visual styles used by top consulting firms such as McKinsey and BCG and by leading AI startups.
- The ability to turn complex ideas into clear, striking visuals and stories.
- A talent for getting outstanding work out of external creative partners, quickly.
- Hands-o

📌 GTM Support (Noida)
🏢 EXL
📍 Noida