Job description
About the Role
We are looking for a Senior Online Analytics professional to own data-driven decision making across our digital platforms. This role sits at the intersection of growth, product, marketing, and omnichannel, and is responsible for translating complex data into explicit business actions that drive revenue, conversion, and customer lifetime value.
You will shape the analytics direction for online channels, build scalable measurement frameworks, and act as a thought partner to senior stakeholders across product, growth, tech, and business teams.

Job requirements

Key Responsibilities
- Business & Growth Analytics
- Own end-to-end analytics for online channels including app, web, acquisition, conversion, retention, and monetization.
- Work closely with Product, Growth, Marketing, and Category teams to influence roadmap and investment decisions using data.
- Identify growth levers across funnels (traffic → conversion → repeat → LTV) and drive measurable impact.

2. Product & Experimentation
- Define and track success metrics for key product initiatives.




- Drive experimentation (A/B tests, cohorts, funnel analysis) to evaluate features, UX changes, and personalization.
- Apply hypothesis-driven analysis and post-launch measurement to continuously improve performance.

3. Omnichannel & Customer Insights
- Analyze customer behavior across online and offline touchpoints to improve omnichannel conversion and experience.
- Generate insights on customer segments, purchase behavior, repeat cycles, and drop-offs.
- Partner with CRM and lifecycle teams to optimize targeting, personalization, and retention.

4. Analytics Infrastructure & Data Quality
- Own analytics instrumentation and data quality for digital platforms (events, funnels, attribution).
- Work with data engineering to enable scalable dashboards and self-serve analytics.
- Ensure consistent metric definitions and reporting across teams.

5. Stakeholder Influence & Storytelling
- Present insi

📌 Senior Online Analytics – Digital (Delhi)
🏢 Lenskart
📍 Delhi