Key Responsibilities

1. Sales & Business Performance

- Achieve sales targets, revenue growth, and profitability goals for assigned stores.
- Analyze store-wise performance, identify gaps, and implement action plans.
- Drive key business metrics such as:
- Sales conversion
- Average transaction value (ATV)
- Customer footfall
- Product mix
- Customer retention
- Plan and execute local sales initiatives and promotional activities.

2. Store Operations Management

- Ensure smooth functioning of all assigned optical stores.
- Monitor adherence to company SOPs, policies, and operational standards.
- Conduct regular store visits and audits.
- Ensure excellent customer service and in-store experience.
- Maintain proper visual merchandising and store presentation.

3. Team Management & Development

- Lead, motivate, and develop Store Managers and store teams.
- Monitor manpower planning, productivity, and attendance.
- Identify training needs and coordinate skill development programs.
- Support recruitment, onboarding, and performance management.

4. Optical Business Management

- Ensure proper management of optical products including:
- Frames
- Sunglasses
- Lenses
- Contact lenses
- Accessories
- Monitor inventory levels, stock availability, and ageing stock.
- Coordinate with supply chain for replenishment and stock movement.
- Reduce stock loss, damage, and shrinkage.

5. Customer Experience

- Ensure high standards of customer service across stores.




- Handle escalated customer complaints and provide timely resolutions.
- Improve customer satisfaction and loyalty.

6. Compliance & Administration

- Ensure compliance with company policies and statutory requirements.
- Monitor billing, cash handling, documentation, and reporting.
- Ensure store safety and security practices.

7. Reporting & Analysis

- Prepare and share regular reports on:
- Sales performance
- Store KPIs
- Inventory
- Staff productivity
- Market feedback
- Provide insights and recommendations to management.

Required Skills & Competencies

- Strong retail operations knowledge (optical/eyewear industry)
- Leadership and team management skills
- Sales-driven approach
- Customer service orientation
- Analytical and problem-solving ability
- Good communication and negotiation skills
- Knowledge of MS Excel and retail reporting

Qualification & Experience

- Graduate/Post Graduate preferred
- 5–10 years of experience in retail operations (optical retail preferred)
- Experience managing multiple stores/locations

Key Performance Indicators (KPIs)

- Sales achievement %
- Store profitability
- Same-store growth
- Conversion rate
- ATV / ASP growth
- Inventory accuracy
- Customer satisfaction score
- Employee productivity & retention
- SOP compliance

Pay: ₹40,000.00 - ₹42,000.00 per month

Perks:

- Paid sick time
- Paid time off
- Provident Fund

Experience:

- ManagerPlus: 5 years (Required)

Work Location: In person

📌 Area Business Manager (India)
🏢 VLS RETAIL
📍 India