Equipped to Innovate.

Building The Next Chapter Of

JOB DESCRIPTION

Marketing Coordinator – Market Expansion & Outreach

ABOUT UNITILE

- For three decades Unitile continues to shine as a beacon of

innovation and trust in the building materials industry. As India’s No.1
Raised Access Floor Brand and a proud recipient of Asia's Prestigious
Rising Brand (2021) by BARC, we have consistently set industry
benchmarks.

- Our commitment to innovation and quality has earned us place

among India’s Top 25 Best Workplaces in Manufacturing 2025 and the
esteemed Outstanding Place to Work® Certification. These accolades reflect
our dedication to fostering a positive, collaborative work culture where
employees feel valued, empowered, and motivated to excel.

- Specializing in modular indoor and outdoor raised flooring systems,

structural ceilings, partitions, and acoustics, we enhance spaces with
intelligent designs that seamlessly blend form and function. With a
proven track record of over 15,000+ clients and over 100 million sq. ft. of
successful workplace transformations worldwide, our dynamic team
continues to drive innovation and deliver value.

- As we look ahead, we remain committed to shaping smarter, more

sustainable spaces, ensuring that our legacy of excellence continues
to thrive for years to come.

ROLE OVERVIEW
The Marketing Coordinator will be responsible for supporting business expansion into
new regions by building targeted prospect databases and executing structured
email outreach. The role focuses on creating early market awareness, nurturing
industry relationships, and generating qualified leads through consistent and
relevant communication. It involves a combination of market research, database
development, email marketing, and lead engagement to strengthen the
organization’s presence in emerging markets and support regional growth efforts.

KEY RESPONSIBILITIES





- Conduct market research to identify key stakeholders in new target regions
- Source and segment contacts across architects, consultants, contractors,

corporates, and project influencers

- Plan and execute regular email outreach to new regional databases and

inbound leads

- Customize email communication based on geography, stakeholder type, and

application relevance

- Build and maintain structured regional prospect databases
- Regularly update and enrich salesforce CRM with relevant contact data
- Run structured follow-ups and nurture sequences to build awareness
- Track engagement from outreach campaigns and identify warm leads
- Support early-stage relationship building through consistent communication
- Coordinate with the sales team to transition engaged contacts
- Share relevant marketing collateral to support ongoing discussions
- Assist in region-specific marketing initiatives and expansion campaigns
- Monitor outreach performance including response and engagement trends
- Share insights on regional traction and lead interest

REQUIRED SKILL SETS

- Strong research and database-building capability
- Effective written communication skills
- Ability to customize outreach for different stakeholder groups
- Analytical mindset to track engagement and identify leads
- Good coordination skills for working with sales teams

QUALIFICATION and EXPERIENCE

- Bachelor’s degree in marketing, Business Administration, Communications, or

a related field
- Additional certification in Digital Marketing / Email Marketing / CRM tools will

be an advantage
- 1–3 years of experience in B2B marketing, lead generation, or outreach roles
- Exposure to industries such as architecture, construction, infrastructure, or

building solutions is an advantage

- Familiarity with LinkedIn research and other contact sourcing tools

A place where you don't

have to choose between

growth and belonging. A

career that challenges

you. A culture that

supports you. A team

that celebrates you.

For recruitment or career inquiries, reach out:

[email protected]

📌 Marketing Co-ordinator (India)
🏢 Unitile India
📍 India