Overview

At
Tritusa, we're looking for a highly motivated and results-driven Senior Digital
& Growth Marketing Specialist (Enterprise B2B) to lead our digital growth
strategy and accelerate business expansion.

This is a
strategic, hands-on role responsible for driving demand generation, enterprise
lead acquisition, digital marketing performance, and revenue growth through
data-driven marketing initiatives. You will own the end-to-end digital
marketing ecosystem - including performance marketing, SEO, account-based
marketing (ABM), marketing automation, AI-powered marketing, website optimization, analytics, and conversion rate optimization.

Your
Role & Responsibilities
- Develop and execute Tritusa's digital growth and demand generation strategy aligned with business objectives and revenue targets.
- Drive enterprise lead generation across multiple digital channels while improving marketing contribution to the sales pipeline.
- Build scalable marketing campaigns that increase brand awareness, customer acquisition, and revenue growth.
- Plan, execute,



and optimize paid advertising campaigns across Google Ads, LinkedIn Ads, Meta Ads, YouTube, and other digital platforms.
- Conduct A/B testing for advertisements, landing pages, and campaign messaging to maximize conversion performance.
- Lead SEO strategy including Technical SEO, On-Page SEO, Off-Page SEO, content optimization, and keyword strategy.
- Improve organic rankings, website traffic, and search visibility using best-practice SEO techniques.
- Monitor emerging AI search trends (AEO, GEO, AI Search) and adapt SEO strategies accordingly.
- Develop and execute targeted Account-Based Marketing campaigns for enterprise clients and strategic accounts.
- Partner closely with Sales to identify high-value prospects and deliver personalized marketing campaigns that accelerate prospect creation.
- Own website performance, user experience, landing pages, and conversion optimization initiatives.
- Improve website enga

📌 Senior Digital (Chennai)
🏢 Tritusa
📍 Chennai