Our Client is a leading personal care and hygiene brand dedicated to offering high-quality, eco-conscious products. Our mission is to provide natural and sustainable soluÆons that cater to both B2B and B2C markets. With a strong commitment towellness and sustainability, we aim to revoluÆonize the personal care industry by delivering premium, ethically sourced products to our customers.

As we prepare to scale our footprint across India and beyond, we are looking for a passionate Senior Manager- Brand & Marketing to shape the brand narrative, drive market penetration, and strengthen our appeal to both consumers and investors.

Role Overview

The Senior Manager Brand & Marketing will lead the company’s overall marketing strategy — from consumer brand building (D2C) to trade & institutional marketing (B2B) to investor storytelling and visibility.

This is a senior role requiring a strategic thinker who can also execute hands-on in a lean team workplace.

The ideal candidate will blend creativity, analytical skill,



and entrepreneurial drive to build a brand that resonates deeply with Indian consumers and inspires confidence among venture capital partners.

Key Responsibilities

Brand Strategy & Positioning

Develop and own the company’s brand architecture, vision, and identity across product categories.

Craft a unified brand narrative that connects emotionally with consumers and communicates innovation and purpose to investors.

Conduct deep market research, category analysis, and consumer insight studies to guide product positioning and communication.

Oversee brand voice, tone, and visual identity consistency across digital, print, packaging, and partner platforms.

Define short- and long-term brand goals and measure brand health metrics (awareness, equity, recall).

D2C (Direct-to-Consumer) Marketing

Lead the company’s D2C growth strategy across its own ecommerce website and key online marketplaces (Amazon, Flipkart, Nykaa, BigBasket, etc.)

Drive full-funnel mar

📌 Senior Manager Brand and Marketing (Shaikpet)
🏢 STRI Consulting
📍 Shaikpet