Role Overview

We are seeking a results-driven Digital Marketing Manager with proven experience in promoting large-scale B2B events such as conferences, summits, and exhibitions. The role requires someone who can develop and execute integrated digital strategies to drive delegate registrations, enhance sponsor visibility, and strengthen brand presence across multiple channels. The ideal candidate will have a solid grasp of digital marketing tools, data analytics, and content strategy tailored to the events industry.

Key Responsibilities

â Digital Strategy & Campaign Management

â Develop and execute digital marketing strategies to achieve event attendance, lead generation, and sponsorship visibility goals.

â Manage multi-channel campaigns (email, paid media, SEO/SEM, social media, display, retargeting, influencer/partner outreach).

â Optimize marketing funnels for delegate acquisition and sponsor engagement.

â Content & Communications

â Work closely with content and production teams to design messaging tailored for conferences and summits.

â Oversee event websites, landing pages,



blogs, newsletters, and event apps to ensure brand consistency.

â Develop creative campaigns around event themes, speakers, and sponsors.

â Data, Analytics & Optimization

â Track, analyse, and report on campaign performance against KPIs such as registrations, engagement, and cost-per-lead.

â Use CRM and marketing automation platforms to segment audiences and personalise outreach.

â Continuously refine campaigns based on data insights and audience behaviour.

â Stakeholder & Partner Engagement

â Collaborate with sponsors and exhibitors to maximize their digital presence and ROI.

â Manage digital collaborations with media partners, associations, and industry influencers.

â Ensure digital deliverables align with sponsorship agreements.

â Team & Vendor Management

â Lead external agencies, freelancers, and digital vendors for creative, media buying, and analytics.

â Guide juni

📌 Digital Marketing Manager (Bengaluru)
🏢 Exito Media Concepts
📍 Bengaluru