Key Deliverables:
- Create plan, strategy and execute integrated digital marketing campaigns for our brand and drive initiatives to generate awareness, engagement, consideration and generate enquiries.
- Works closely with the Digital head / Sales team to develop digital marketing strategy aligned to our marketing objectives by studying market insights, competition data and identifying future trends.
- Primary deliverable is Lead Generation.
- Develop, execute, monitor and optimize various Link Building Strategies and improve keyword search rankings on various search engines.
- Optimize website copy, landing pages, articles, blogs, portfolio, etc. for search engine marketing.
- Perform ongoing keyword discovery, expansion and optimization to rank higher in organic searches.
- Measure and report performance of overall digital marketing campaigns against goals (ROI and KPIs) - weekly, monthly, quarterly.
- Regularly monitor, optimize, generate leads via various Paid Ads marketing using Google Ads, LinkedIn Ads, Bing Ads, etc..
- Build effective Guest Posting, Content Marketing,



Influencer marketing, etc. strategies.
- Define, monitor, execute, optimize various Content Marketing plans.
- Plan, build, execute, monitor and optimize the brand presence on various social media channels like LinkedIn, Twitter, Facebook etc.
- Manage all our digital marketing channels.
- Collaborate with designers to create a outstanding online experience.
- Expand our content library to include other formats including video, infographics, webinars, podcasts, calculators, and tools.
- Improve conversion rate from search results to website visitors.

Requirements
Who Should Apply?
- You have a minimum 4+ years of Digital Marketing / SEO experience in IT / Software Development Services industry for US and/or European market for a software company.
- You have completed your academics with Marketing specialization.
- You have excellent written and verbal communication skills in English.
- You have exte

📌 Digital Marketing (Ahmedabad)
🏢 WeblineINDIA
📍 Ahmedabad