Job DescriptionRole: Performance Marketing SpecialistEntity: Ashika Stock Services Ltd.Job Location: Trinity Towers, AJC Bose Road, Kolkata – 700020Experience: 4-6 years of experience in Paid Performance MarketingRole Description:Performance Marketing & User Acquisition- Plan and execute paid campaigns across platforms such as Google Ads, Meta Ads (Facebook & Instagram), YouTube, LinkedIn, Programmatic & Affiliate channels- Drive app installs, account openings, lead generation, and customer activation at optimized CAC.- Manage campaign budgets and ensure maximum ROI on marketing spends.- Scale campaigns while maintaining efficiency metrics.Agency Management & Monitoring- Coordinate and work closely with external performance marketing agencies.- Monitor agency performance, campaign execution, and delivery timelines.- Review campaign reports, optimizations, and media spends regularly.- Ensure agencies are aligned with business goals, brand positioning, and growth targets.- Evaluate agency effectiveness through defined KPIs and performance benchmarks.Campaign Optimization & Analytics- Monitor campaign performance daily and optimize based on CAC, CPi, ROAS, Conversion Rate, and Retention Metrics- Conduct A/B testing for creatives, landing pages, audiences,



and messaging.- Work closely with analytics teams to build attribution and reporting frameworks.- Generate actionable insights using tools like Google Analytics, AppsFlyer, Firebase, Mixpanel, etc.Creative & Growth Strategy- Coordinate with design and content teams for ad creatives and communication.- Identify current acquisition channels and growth opportunities.- Track competitor campaigns and industry trends.- Build remarketing and customer lifecycle campaigns.Cross-functional Coordination- Collaborate with product, tech, sales, and CRM teams to improve conversion funnels.- Work closely with product teams to improve onboarding journeys and campaign landingexperiences.Qualifications- 4–6 years of experience in Paid Performance Marketing.- Strong understanding of digital acquisition funnels and growth metrics.- Hands-on experience managing large-scale ad budgets and agency relationships.- Experience in fintech, stock broking, BFSI, or startup ecosystem required.- Strong analytical mindset and data-driven decision-making ability.- Proficiency in Google Ads, Meta Business Manager, Google Analytics and Attribution tools (AppsFlyer/Adjust/Leadsquared)- Excellent communication and stakeholder management skills.- Certifications in Google Ads, Meta, or Analytics are an added advantage.

📌 Performance Marketing Specialist (4-6 Years Exp) (Kolkata)
🏢 Ashika Group
📍 Kolkata