About FabFunnel

FabFunnel is an AI powered ad automation platform built for performance marketers. We help media buyers, agencies, and brands launch campaigns at scale across Meta, TikTok, and NewsBreak with tools for bulk campaign launch, AI driven creative generation, smart automations, multi account reporting, and industry insights. We are a team that eats, sleeps, and breathes paid media. If you are someone who gets excited about optimizing CPAs and scaling ad accounts profitably, you are going to love it here.

About the Role

We are looking for a sharp, numbers driven Paid Marketer with deep expertise in Google Ads to own and scale our paid acquisition channels. You will be responsible for driving qualified signups, demo requests, and pipeline for FabFunnel through Google Search, Display, YouTube, and Performance Max campaigns. This is not a set it and forget it role. You will be in the accounts daily, testing new angles, tightening targeting, and finding ways to squeeze more out of every dollar. You will also work closely with the content and product teams to align messaging and landing pages with campaign intent.

What You Will Be Doing

Own the end to end strategy, execution, and optimization of Google Ads campaigns including Search, Display, YouTube, Discovery, and Performance Max

Plan and manage monthly ad budgets with a strong focus on ROAS, CPA, and cost per qualified lead

Conduct deep keyword research, build tightly themed ad groups, write compelling ad copy, and manage bidding strategies that actually move the needle

Set up and continuously optimize conversion tracking using Google Tag Manager, GA4, and offline conversion imports to ensure clean attribution

Run structured A/B tests on ad copy, landing pages, audiences, and bid strategies to find what works and double down on it

Build and manage remarketing and retargeting campaigns to re engage visitors across the funnel

Create weekly and monthly performance reports with clear insights and actionable next steps,



not just dashboards full of numbers

Collaborate with the content team to brief landing page copy, lead magnets, and offer messaging that aligns with search intent

Stay on top of Google Ads platform updates, beta features, policy changes, and industry best practices so we are always ahead of the curve

Explore and test additional paid channels like LinkedIn Ads, Microsoft Ads, and Quora Ads as the budget and strategy evolve

What We Are Looking For

2 to 5 years of hands on experience managing Google Ads campaigns, ideally in a SaaS, B2B, or performance marketing workplace

Proven track record of managing monthly ad spends of $5K or more and delivering measurable ROI

Strong command of Google Ads Editor, Keyword Planner, Google Tag Manager, and GA4

Deep understanding of search intent, match types, quality score optimization, and auction dynamics

Experience with conversion tracking, attribution models, and setting up offline conversion pipelines

You know how to read data, spot patterns, and turn insights into decisions. You are not just running campaigns, you are thinking about the full funnel

Solid copywriting instincts for ad headlines, descriptions, and CTAs that drive clicks and conversions

Comfortable working in a fast paced, remote first startup where ownership and speed matter more than process and hierarchy

Clear communicator who can explain campaign performance and strategy to both marketers and non marketers

Bonus Points If You Have

Experience running campaigns for ad tech, martech, or SaaS products targeting performance marketers or agencies

Hands on experience with Meta Ads, LinkedIn Ads, or TikTok Ads in addition to Google

Familiarity with CRM tools like HubSpot or Zoho and how paid campaigns feed into sales pipelines

Experience with landing page tools like Unbounce, Instapage, or Webflow

Working knowledge of SEO and how paid and organic strategies can complement each other

Prior experience in a startup or growth stage company where you wore multiple hats

📌 Digital Marketing Specialist- Google & Meta Specialists (India)
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📍 India