Key Responsibilities

1. Campaign Management

- Oversee the planning and execution of social media marketing campaigns for various clients.
- Ensure campaigns align with client goals and adhere to brand guidelines.

2. Execution of Campaigns

- Implement strategies to drive client growth and achieve digital marketing platform targets.
- Continuously optimize campaign performance to maximize ROI.

3. Client Servicing

- Serve as the primary point of contact for clients, ensuring effective communication and satisfaction.
- Build and maintain strong, long-term client relationships.

4. Digital Marketing Strategy & Account Management

- Develop and execute tailored digital marketing strategies for each client.
- Manage client accounts, including content scheduling, performance tracking, and reporting.

5. Influencer & Performance Marketing Coordination

- Identify and collaborate with influencers to enhance campaign reach and impact.
- Work closely with performance marketing teams to execute and optimize campaigns.

6. Shoot Management

- Plan and manage photoshoots or video shoots, ensuring high-quality output and timely delivery.
- Coordinate with creative and production teams to meet client expectations

7.



Trend Monitoring and Innovation

- Stay updated on the latest social media trends, algorithms, and platform updates.
- Incorporate creative strategies and ideas to keep campaigns fresh and engaging.

8. Data Analysis and Reporting

- Analyze campaign performance metrics and present actionable insights to clients.
- Create detailed reports highlighting ROI, engagement rates, and overall success of campaigns.

9. Budget Management

- Plan and allocate campaign budgets effectively across various platforms.
- Ensure cost-efficiency while maximizing campaign impact.

10. Team Collaboration

- Coordinate with design, content, and creative teams to ensure cohesive campaign execution.
- Facilitate smooth communication and collaboration among internal teams and external stakeholders.
- Specialized Knowledge: Experience with influencer marketing, performance marketing, and planning and executing shoots.
- Analytical Skills: Proficiency in campaign data analysis and reporting.
- Creative Skills: Familiarity with creating mood boards and incorporating innovative ideas into campaigns.

📌 Social Media Executive (Panjim)
🏢 Insights Media
📍 Panjim