As a CRO Specialist, you will help run the A/B testing roadmap for our Global Ecommerce Platforms. You have a deep understanding of experimentation, data analysis and user behavior/psychology. You are responsible for research, ideation, prioritization, and analysis of A/B tests, working closely together with the UX design and Development teams to implement tests.

Key Responsibilities:

- Analyze behavioral analytics data (using Mixpanel) to understand user behavior, identify pain points, and recommend optimizations.

- Planning and prioritizing experiments in line with our testing strategy to meet business needs.

- Assist in the design, development, setup and quality assurance of A/B tests in Optimizely.

- Analyze experiment results to identify trends, insights, and opportunities for improvement.

- Prepare comprehensive reports and presentations to communicate findings and recommendations to business stakeholders.

- Support in implementing in office tracking solutions, collaborating closely with the Data team.

- Collaborate with Ecommerce, digital marketing, UX design, and development teams to implement and test new ideas and strategies.

Qualifications:

- Hands-on experience with Optimizely Feature Experimentation (server-side) and Web Experimentation (client-side), or similar A/B testing tools.

- Experience with Product Analytics or Digital Analytics tools (e.g., Mixpanel, Google Analytics, Contentsquare, Hotjar …)

- Proficient in data analysis and interpreting complex data sets to derive actionable insights.

- Knowledge of HTML, CSS, and JavaScript.



SQL is a plus.

- Some technical knowledge of Single Page Application development frameworks such as React is a plus.

- Experience with project management tools like Jira and Confluence

- Excellent communication and presentation skills, in order to present test outcomes and research insights in a business-friendly manner

- Curious and experimental mindset, with attention to detail

- WHAT’S IN IT FOR YOU

- - A family atmosphere , people-centric culture, where your emotional and physical well-being matters.
- A company of great colleagues with a global mindset, where you feel welcomed from day one.
- A competitive salary , medical insurance for family , retirement benefits
- Flexible working hours and a healthy work – life balance
- Hybrid work schedule
- internal career opportunities, professional development, including access to LinkedIn Learning and many in-house/external training courses

PEOPLE ARE AT OUR HEART

TVH is a global business with a family atmosphere, where people are at the center. We value clarity, mutual respect, kindness and open communication. Our people are down-to-earth, easy to work and engage with. We welcome differences and celebrate new ideas.

ABOUT TVH

TVH is a parts specialist for quality parts and accessories for material handling, industrial vehicles, and construction and agricultural equipment. Working at TVH is opting for a company that excels as an international market leader and is well-known for its unstoppable craving for innovation.

📌 CRO Specialist (India)
🏢 Tvh India Private
📍 India