JOB PURPOSE To generate and grow business by identifying prospective customers, building strategic relationships, and converting opportunities into sales through effective presentation of diamond jewellery offerings. The role focuses on expanding market reach, strengthening distribution networks, and delivering revenue targets through direct field engagement with trade partners and high-value clients. SCOPE / MAIN FEATURES The Business Development role encompasses end-to-end responsibility for driving revenue through field-based sales and market expansion in the diamond jewellery segment, without reliance on a physical showroom. The scope includes: Market Development & Coverage: Identifying recent geographies, retail clusters, and trade channels to expand market presence and penetration. Customer Acquisition & Relationship Management: Prospecting, onboarding, and managing relationships with wholesalers, retailers, and high-value clients to build a sustainable customer base. Sales Conversion & Revenue Delivery: Managing the full sales cycle—from lead generation and engagement to negotiation and closure—ensuring achievement of assigned revenue targets. Channel & Distribution Expansion: Strengthening and scaling distribution networks through continuous engagement with trade partners and identifying new business avenues. Product Presentation & Value Communication: Effectively presenting diamond jewellery offerings, pricing, and value propositions tailored to different customer segments.



Market Intelligence & Feedback: Gathering insights on customer preferences, competitor activities, pricing trends, and feeding actionable inputs to the business. Compliance & Process Adherence: Ensuring all sales transactions, documentation, and credit practices comply with company policies and industry standards. Main Features of the Role These define how the role operates and what distinguishes it: Field-Driven Sales Model: Relies on direct, in-person engagement and relationship-building rather than showroom-based selling. High Relationship Intensity: Success depends on trust-building, repeat business, and long-term partnerships with trade customers. Consultative Selling Approach: Involves understanding client needs and recommending suitable diamond jewellery solutions rather than transactional selling. Target-Oriented & Performance-Driven: Clear accountability for revenue, conversion ratios, and market expansion metrics. Mobility & Flexibility: Requires frequent travel, adaptability to different markets, and responsiveness to customer schedules. Network Expansion Focus: Continuous effort to add new customers and deepen existing relationships to increase share of business. Autonomy with Accountability: Operates independently in the field while being accountable for outcomes, reporting, and adherence to business plans. Insight-Led Execution: Decisions and approaches are guided by real-time market feedback and customer insights.

📌 Business Development Executive (Chennai)
🏢 People First Consultants
📍 Chennai