We are seeking an energetic and result-oriented Marketing Executive specializing in B2B Lead Generation. The candidate will be responsible for identifying potential customers, initiating contact through multiple channels, qualifying leads, maintaining CRM data, and supporting business development initiatives.

The ideal candidate should have excellent communication skills, confidence in speaking with customers, and experience using LinkedIn Sales Navigator, exhibitions, digital platforms, and cold outreach.

Key Responsibilities

Lead Generation

- Generate qualified B2B leads through multiple channels.
- Research target industries and identify potential customers.
- Build and maintain customer databases.
- Generate leads from:
- LinkedIn
- Company websites
- Google research
- Exhibitions

Customer Outreach

- Cold calling prospective customers.
- Sending introductory emails.
- LinkedIn messaging.
- Follow-up calls.
- Schedule meetings for Sales Engineers.
- Coordinate product presentations.

Customer Engagement

- Understand customer requirements.
- Introduce Mechtex products.
- Record customer requirements.
- Identify buying opportunities.
- Qualify prospects

Exhibition Activities

Before Exhibition

- Visitor research
- Meeting scheduling
- Customer invitations

During Exhibition





- Lead collection
- Customer interaction
- Product explanation
- Lead qualification

After Exhibition

- Lead follow-up
- Meeting scheduling
- CRM updates
- Monthly reporting

CRM Management

- Maintain customer database.
- Update interaction history.
- Track lead status.
- Maintain follow-up schedules.
- Generate weekly reports.

Market Research

- Competitor analysis.
- Industry trend monitoring.
- New application research.
- Target account identification.

Coordination

Coordinate with

- Sales Team
- Marketing Team
- Design Team
- Production Team
- Management

for customer requirements and follow-ups.

Experience

Preferred

- 1–3 years in B2B Marketing or Lead Generation

Technical Skills

- MS Excel
- MS PowerPoint
- Word
- CRM Software
- LinkedIn Sales Navigator
- Google Workspace
- Email Marketing Tools

Soft Skills

- Excellent communication
- Customer interaction
- Confidence in cold calling
- Relationship building
- Negotiation basics
- Time management
- Teamwork
- Presentation skills

Contact Person : Nisha

Contact Number :+91-XXXXXXXXXX

Pay: ₹20,000.00 - ₹30,000.00 per month

Perks:

- Provident Fund

Work Location: In person

📌 Marketing Executive – Lead Generation (India)
🏢 Motion Drivetronics
📍 India