Job Description – Area Sales Manager (Field Sales)
Location: Kolkata
Job Type: Full-Time
Department: Sales
Reporting To: Regional Sales Manager

Position Summary

We are seeking a dynamic and results-oriented Area Sales Manager to drive sales growth, manage channel partners, and expand market presence across the assigned territory in and around Kolkata. This is a field-based role requiring extensive travel, regular customer interactions, and strong relationship management skills.

Key ResponsibilitiesSales & Business Development

- Achieve monthly, quarterly, and annual sales targets for the assigned territory.
- Identify new business opportunities and develop strategies to increase market share.
- Expand the distributor, dealer, and retailer network within the territory.
- Conduct regular market visits to generate leads and convert prospects into customers.
- Monitor competitor activities, pricing, and market trends.

Channel Management

- Develop and maintain strong relationships with distributors, dealers, retailers, and key customers.
- Ensure effective implementation of sales and promotional programs.
- Resolve channel partner concerns and support business growth initiatives.
- Monitor stock availability and coordinate with supply chain teams to avoid shortages.

Customer Relationship Management

- Build long-term relationships with key accounts and institutional customers.
- Conduct regular customer meetings and gather market feedback.
- Ensure high levels of customer satisfaction and timely issue resolution.

Territory Management

- Plan and execute daily, weekly, and monthly field visits.
- Track sales performance and prepare territory-wise sales reports.
- Ensure coverage of all assigned markets and outlets.




- Maintain accurate records of customer interactions and sales activities in CRM systems.

Team Coordination

- Coordinate with marketing, operations, and finance teams to support business objectives.
- Assist in training and guiding sales executives or sales representatives, where applicable.

Qualifications

- Bachelor's degree in Business Administration, Marketing, Commerce, or a related field.
- MBA in Sales/Marketing preferred.

Experience

- 4–8 years of experience in field sales, channel sales, or business development.
- At least 2 years of experience in a team handling or area sales management role preferred.
- Experience in FMCG, Consumer Durables, Building Materials, Electricals, Healthcare, Telecom, or related industries is advantageous.

Required Skills

- Strong sales negotiation and closing abilities.
- Excellent communication and interpersonal skills.
- Proven experience in distributor and channel management.
- Ability to analyze sales data and prepare reports.
- Strong problem-solving and relationship-building skills.
- Proficiency in MS Excel, PowerPoint, and CRM tools.
- Self-motivated with the ability to work independently in a field setting.

Key Performance Indicators (KPIs)

- Achievement of sales targets.
- New customer acquisition.
- Distributor/dealer network expansion.
- Market coverage and outlet productivity.
- Collection efficiency and payment recovery.
- Customer retention and satisfaction.

Additional Requirements

- Willingness to travel extensively within Kolkata and nearby territories.
- Valid driving license and own vehicle preferred.
- Ability to work in a fast-paced, target-driven environment.

Pay: ₹30,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Area Sales Manager (India)
🏢 Nexthire solutions
📍 India