Job Description —

Mid-Level Copywriter

Experience: 5–7 Years

Job Type: Full-Time

Industry: Real Estate / Branding / Advertising

About the Role

We are looking for a highly creative and strategically driven Mid-Level Copywriter with 5–7 years of experience in advertising, branding, or real estate communication. The ideal candidate should have a strong understanding of luxury and mid-segment real estate branding, campaign ideation, and integrated marketing communication across digital, print, social, outdoor, and film.

You will work closely with creative directors, art teams, strategists, and client servicing teams to develop compelling concepts, campaign narratives, launch communication, brand positioning, and sales-driven advertising content for premium real estate projects.

Key Responsibilities

Develop creative campaign concepts, taglines, headlines, and brand narratives for real estate brands and projects.

Write high-impact copy for:

Print ads

Digital campaigns

Social media

Outdoor hoardings

Brochures & sales collaterals

Website content

AV scripts & launch films

WhatsApp and CRM communication

Translate architectural, lifestyle, and amenity concepts into aspirational consumer communication.

Create brand positioning routes and campaign thought starters for residential, commercial, and mixed-use developments.

Collaborate with designers and visualizers to ensure copy and visuals work cohesively.

Participate in brainstorming sessions and pitch presentations.

Understand market trends, consumer behavior, and competitor communication in the real estate sector.

Maintain consistency in tone, messaging, and brand identity across all touchpoints.





Manage multiple projects simultaneously while meeting deadlines in a fast-paced agency environment.

Required Skills & Qualifications

5–7 years of experience in advertising, branding, or creative agencies.

Prior experience in real estate advertising is highly preferred.

Strong portfolio showcasing:

Campaign thinking

Brand positioning

Luxury communication

Launch campaigns

Integrated advertising work

Exceptional command over English copywriting and storytelling.

Ability to think strategically as well as creatively.

Understanding of premium/luxury consumer communication.

Robust presentation and articulation skills.

Ability to work collaboratively with art directors and creative teams.

Proficiency in developing both long-form and short-form communication.

Preferred Qualities

Passion for architecture, design, luxury lifestyle, and branding.

Strong conceptual thinking with attention to detail.

Ability to turn complex project information into simple, aspirational communication.

Awareness of evolving advertising, social media, and branding trends.

Self-motivated, proactive, and deadline-oriented.

What We’re Looking For

Someone who can move beyond generic real estate advertising and create communication that builds aspiration, emotion, and brand value. A writer who understands how to shape premium real estate brands through strong concepts, sharp headlines, and culturally relevant storytelling.

Location

Mumbai / Navi Mumbai

Employment Type - Full-Time, On-Site

Salary - As per industry standards and experience.

Pay: ₹50,000.00 - ₹60,291.69 per month

Work Location: In person

📌 Mid level - Copy Writer - Real Estate (India)
🏢 Thoughtrains Designs
📍 India