Role: General Manager Category

Location: Corporate Office, Mumbai

About the Role: LEAD started with a vision to provide disruptive EdTech solutions for all stakeholders. Since then, LEAD has grown into a team of proficient individuals striving to transform education. In line with this vision and strategy, LEAD has been continuously working on creating world class products. We are looking to hire a General Manager, Category to achieve 2-3x growth of the brand (product line) through product and market innovation.

Roles & Responsibilities:

● Own Innovation Roadmap for the brand to drive penetration and share of requirement among users

o Deep data analysis of trial, conversion, usage, retention to uncover patterns

o Deep consumer research to identify unmet needs, insights, and likes/ dislikes

o Convert insights into concepts for product development and marketing initiatives

● Own P&L; for profitable growth of the brand

o Pricing strategy based on cost plus, user backward and competition benchmarking

o Cost optimization based on unit cost analysis and benchmarking

● Project Management to launch product and marketing initiatives and ensure their success via collaborating with –

o Product, tech, and academic teams





o Internal marketing team and external agencies

o Sales teams

Key Skills:

● Thinking and Problem Solving: Robust data analysis and connecting the dot's ability.

● Intuition and Insight mining: Being able to observe, listen and understand consumer insights to uncover opportunities.

● Eye for Marketing & Brand Communication: Clarity in briefs and in experience in developing effective marketing communication.

● Collaboration and Influence: Proven capability to collaborate with and influence senior leaders.

● Financial Acumen: Strong knowledge of pricing strategies, P&L; management, and ROI evaluation.

EXPERIENCE

Educational Background: MBA from tier-1 colleges (IIM – A, B, C, K, I, L or ISB)

Professional Experience:

● 2-4 years of experience in managing - 200-500 Cr. brand or category

● Brand Manager/ Assistant Brand Manager from FMCG companies - HUL, P&G;, Reckitt Benckiser, Nestlé, Mondelez, Marico, etc. Or Category Management roles in high growth start-ups - Zomato, Swiggy, Nykaa, Purplle, etc.

JOIN US IN TRANSFORMING EDUCATION IN INDIA

📌 General Manager Category (Mumbai)
🏢 LEAD Group
📍 Mumbai