Key Responsibility:

Sales Strategy & Execution

- Design and execute regional Modern Trade sales plans to meet revenue, market share, and business growth objectives.
- Lead the successful rollout of new product launches and promotional initiatives in line with overall brand strategy.

Channel Management

- Build and maintain strong partnerships with key Modern Trade customers, including supermarkets, hypermarkets, and national retail chains.
- Negotiate commercial agreements, including trading terms, shelf placement, and in-store visibility.
- Ensure effective implementation of trade marketing programs, merchandising standards, and planograms across all accounts.

Team Leadership

- Manage, coach, and develop a team of Key Account Managers and merchandisers to achieve business objectives.
- Establish transparent performance metrics (KPIs), monitor progress, and drive a high-performance culture.

Budget & ROI Management





- Oversee trade investment budgets and allocate resources effectively to maximize return on investment.
- Track and manage expenditures related to promotions, merchandising, and in-store activations while ensuring budget compliance.

Market Intelligence & Reporting

- Monitor competitor activities, industry developments, and evolving consumer trends to identify business opportunities.
- Prepare and present regular sales performance reports, business insights, and strategic recommendations to senior management.

Cross-functional Collaboration

- Partner with Supply Chain, Finance, and Marketing teams to ensure seamless execution of sales initiatives and customer plans.
- Collaborate with IT and Commercial teams to streamline systems, improve processes, and support operational excellence.

📌 Channel Sales Manager- MT Sales (India)
🏢 Saaki Argus And Averil Consulting
📍 India