Product Category: Ready-to-Cook (Wet Batter, Chapathi, Parotta, etc.)

Industry Preference: Dairy Industry / Frozen Foods / FMCG (Convenience Foods)

Experience Required: Minimum 3 years

Location : HQ - Madurai

Job Type: Full-time

Roles & Responsibilities

Sales Strategy & Business Development

- Develop and execute sales strategies to achieve monthly, quarterly, and annual sales

targets.

- Identify new business opportunities across retail outlets, supermarkets, modern

trade, Horeca (Hotels, Restaurants, Catering), and institutional sales.

- Expand the dealer network and ensure effective coverage across assigned territories

in Madurai.

- Conduct regular market visits to identify gaps, understand customer needs, and

enhance product availability.

Channel & Distributor Management

- Appoint, develop, and manage Dealers, Direct Outlets for effective market

penetration.

- Ensure maintain adequate stock, timely billing, and smooth logistics operations with

in the designated market.

- Monitor dealers performance, ROI, and ensure adherence to company policies.

Team Leadership & Coordination

- Lead, train, and motivate a team of Sales Executives/Field Officers to achieve sales

objectives.

- Conduct regular team reviews, set transparent performance KPIs, and track achievements.
- Coordinate with marketing, production, and supply chain teams to ensure product

availability and timely delivery.

Market & Customer Engagement

- Build strong relationships with key accounts,



retailers, and modern trade buyers.
- Drive product placements, in-store promotions, sampling, and other trade marketing

activities.

- Gather customer feedback, resolve complaints, and improve customer satisfaction.

Sales Analysis & Reporting

- Track sales performance across all regions.
- Analyze market trends, competitor activities, and pricing strategies to recommend

corrective actions.

- Prepare detailed MIS reports and present sales forecasts, achievements, and gaps to

management.

Candidate Requirements

- Education: Graduate in any degree
- Experience: Minimum 3 years in RTC, Dairy, Frozen Foods, or FMCG (Ready-to-Cook

or similar product categories).

- Proven experience in dealer handling, market development, and sales growth

achievement.

- Strong knowledge of FMCG distribution models – General Trade, Modern Trade, and

Institutional Sales.

- Good communication, negotiation, and interpersonal skills.
- Analytical mindset with problem-solving abilities.
- Willingness to travel extensively within assigned regions.

Key Skills

- Direct Sales & Dealer Management
- Channel Development & Retail Expansion
- Modern Trade / General Trade Sales Handling
- Business Development & Key Account Management
- Team Leadership & Distributor ROI Management
- Sales Planning, Forecasting & Reporting

Job Type: Full-time

Pay: From ₹25,000.00 per month

Work Location: In person

📌 Sales Manager (India)
🏢 Thiagarajan Agro Products
📍 India