Responsibilities: -

- Develop search and display PPC campaigns for national and international clients.
- Achieve maximum ROI in paid search, display & shopping campaigns. Analyze campaign performance data and Optimize it according to the recent market trends.
- Must be able to track, report, and analyze website analytics, and PPC campaigns.
- Capable of optimizing the landing pages of paid marketing campaigns. Expert in research and analysis of competitor’s advertising.
- Monitor the budgets and manage the expense of campaigns apart from estimating the monthly costs.
- Able to do In-depth website analysis and co-operate with the respective department for making the required changes.
- Measuring the CTA performance, A/B and multivariate testing to improve conversion rate consistently.
- Manage to maximize lead generation. Rectify landing & thank you page. Optimize the lead-to-customer conversion rate.
- Cooperate with the different specialized team responsible for creative copy, social media, SEO, and email for optimizing conversion path.




- Increase qualified leads & conversions for the sales team. Improve marketing funnel efficiencies.

Candidate Profile Essential: -
- A Motivated and self-starter who will do in-depth work without day to day guidance.
- Work with Sr. Digital Marketing Specialist and report to him. Should have superb verbal & written communication skill. Must be creative and pro-active.
- It is mandatory to have experience of managing 1 to 2 crores of national and international paid campaigns both for search and display network.
- Knowledge of mobile & web analytical tools, marketing, performance tracking & automation software is a must.
- Must have knowledge in developing, implementing, and managing marketing campaigns related to company products and services.
- Expert to increase lead generation and brand awareness.
- 2-3 years of professional experience in managing campaign performance.
- Expert with analytical, organizational, and project management Skill.

📌 PPC Executive (Delhi)
🏢 SRS Infotech
📍 Delhi