Designation - Assistant Manager - Performance Marketing

Company Name: Footprints Child care Private Limited (https://www.footprintseducation.in)

Experience : 4 To 6 Years

Salary Offered: 6 LPA CTC to 8 LPA CTC

Timings - 9AM-6.30PM

Working Days - Monday to Friday

Education Qualifications: Any Graduate

Job Location: Bhutani Techno Park, Sec - 127 Noida

Job Purpose :

The Performance Marketing Specialist will be responsible for planning, implementing and optimizing high-performing advertising campaigns across various online channels, including Google Ads, Meta Ads and other digital platforms, to increase quality leads, improve conversion efficiency and enhance brand awareness.

This role requires a combination of analytical, creative, strategic and AI-driven thinking to develop scalable and efficient campaign structures while leveraging automation and marketing technologies.

Job Description :

1. Campaign Management

* Develop, execute, monitor and optimize PPC campaigns across Google Ads, Meta Ads and other advertising platforms.

* Manage end-to-end campaign setup including audience targeting, creatives, tracking, bidding strategies and reporting.

* Continuously test ad copies, creatives, landing pages and audience segments to improve campaign performance.

* Candidate must have hands-on experience in managing and optimizing yearly marketing ad spends exceeding ₹1 Crore across multiple digital advertising platforms.

2. Strategy Development

* Develop comprehensive paid media strategies to increase brand visibility, drive high-quality traffic and generate leads at optimal CAC.

* Identify growth opportunities across platforms, audience cohorts and funnel stages.





* Build scalable performance marketing frameworks aligned with business objectives.

3. AI & Automation-Driven Optimization

* Utilize AI-powered tools and platform automation features for campaign optimization, audience analysis, bid management, creative testing and reporting.

* Leverage AI tools such as ChatGPT, Claude, Gemini, Meta Advantage+, Google AI features and automation platforms to improve productivity and campaign performance.

* Implement data-driven decision-making using predictive insights, automated rules and performance forecasting.

* Stay updated with emerging AI trends and integrate relevant tools into marketing workflows.

4. Analysis & Reporting

* Analyze campaign performance metrics including CPL, CAC, CTR, ROAS, conversion rates and lead quality.

* Prepare detailed reports and actionable insights to improve ROI and campaign efficiency.

* Monitor attribution, tracking accuracy and funnel performance across channels.

* Candidate must have strong knowledge of Conversion API (CAPI), Google Tag Manager (GTM), Google Analytics (GA4), Meta Pixel and other relevant tracking and attribution tools.

* Strong understanding of event tracking, server-side tracking, attribution models and campaign performance measurement is required.

5. Budget Management





* Manage and optimize advertising budgets efficiently to maximize ROI across campaigns.

* Ensure effective allocation of budgets across channels, geographies and campaign objectives.

Skills :

* Minimum 4 years of experience in performance marketing with strong expertise in Google Ads (PPC) and Meta Ads.

* Proven experience in managing large-scale, complex and multi-vertical campaigns.

* Solid analytical and problem-solving skills.

* Proficiency in MS Excel/Google Sheets/Super metrics and reporting dashboards.

* Experience with tracking tools such as Google Tag Manager, GA4, Meta Pixel, Conversion API and analytics platforms.

* Familiarity with bid management and marketing automation tools.

* Strong understanding of AI-powered marketing tools, skills and automation workflows.

* Experience with CRM integrations, lead funnel optimization and attribution models.

* Knowledge of landing page optimization and A/B testing.

* Ability to interpret large datasets and derive actionable insights.

* Strong communication and stakeholder management skills.

* Must have experience managing yearly ad spends of ₹1 Cr+ across digital platforms.

Interested candidates may share their resumes at [email protected] or WhatsApp at +91-XXXXXXXXXX

Pay: ₹800,000.00 per year

Benefits:

- Provident Fund

Application Question(s):

- Which AI tools have you used in performance marketing?
- Which KPIs do you usually track on google and meta both?
- Which attribution model distributes equal credit across all customer touchpoints before conversion?
- What is CTC?
- What is ECTC?

Experience:

- Performance marketing: 4 years (Required)

Work Location: In person

📌 Performance Marketing Specialist (India)
🏢 Footprints Preschool and Daycare
📍 India