Job Description – SEO Specialist

Company: Premier Group
At Premier Group, we operate across real estate, wellness, and project execution businesses, creating experiences and developments that drive meaningful impact. We are a fast-growing, dynamic organization committed to innovation, execution excellence, and long-term growth.

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Why Join Premier Group?
* Opportunity to work in fast-growing industries
* Supportive and collaborative work culture
* Growth opportunities and leadership opportunities
* Exposure to both corporate and creative business environments

Job Description:

About the Role:

We are looking for a result-driven SEO Executive / SEO Specialist to improve our digital visibility, website traffic, and search engine rankings. The ideal candidate should have a strong understanding of on-page, off-page, and technical SEO, keyword research, content optimization, and analytics. This role requires someone who can strategically improve organic performance while collaborating with content, design, and marketing teams.

Key Responsibilities (KRAs):

1. Search Engine Optimization Strategy

- Develop and execute SEO strategies to improve website rankings and organic traffic.
- Conduct keyword research and competitor analysis to identify growth opportunities.
- Optimize website pages, blogs, landing pages, and content for search intent and performance.

2. On-Page SEO

- Optimize meta titles, descriptions, headings, URL structures, internal linking, and image alt tags.
- Improve website content for keyword relevance, readability, and SEO performance.
- Conduct content audits and recommend updates for improved rankings.

3. Off-Page SEO

- Build and execute backlink strategies to improve domain authority.
- Identify relevant directories, collaborations, guest posting, and link-building opportunities.




- Monitor website reputation and backlink profile quality.

4. Technical SEO

- Conduct website audits to identify technical SEO issues.
- Improve website speed, crawlability, indexing, mobile responsiveness, and structured data implementation.
- Coordinate with developers to implement SEO recommendations.

5. Analytics & Reporting

- Monitor SEO performance using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar platforms.
- Prepare monthly reports on keyword rankings, website traffic, conversions, and growth opportunities.
- Track competitor activities and recommend optimization strategies.

6. Content & Growth Collaboration

- Work closely with content, social media, and marketing teams to align SEO goals with brand growth.
- Suggest SEO-friendly content topics and blog strategies to increase organic visibility.

Skills & Requirements:

- 1–3+ years of experience in SEO or digital marketing (preferred).
- Strong understanding of on-page, off-page, and technical SEO.
- Familiarity with SEO tools such as Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, etc.
- Knowledge of keyword research, content optimization, backlinking, and website audits.
- Basic understanding of WordPress/CMS platforms is preferred.
- Strong analytical and problem-solving skills.
- Good communication and reporting abilities.

Key Performance Indicators (KPIs):

- Growth in organic website traffic.
- Improvement in keyword rankings.
- Increase in website visibility and search impressions.
- Growth in lead generation/conversions through organic channels.
- Technical SEO health and website performance improvements.

Salary:
Competitive salary based on experience and skills.

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

- Food provided
- Paid sick time
- Paid time off

Work Location: In person

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