White Bullion Works is looking for a highly driven commercial leader to build and scale our sales

organisation. This is a leadership role focused on creating a high-performing sales engine,

expanding our dealer and corporate customer base, and establishing WBW as a trusted bullion

brand across India. The successful candidate will take ownership of business development, sales

planning, channel expansion, customer relationships, and team building while working closely with

the Founder on long-term growth strategy.

Key Responsibilities

- Develop and execute the company's B2B sales and business development strategy.
- Build a nationwide network of bullion dealers, jewellers, distributors, wholesalers and corporate

clients.

- Identify new markets, territories and strategic business opportunities.
- Recruit, build, train and lead a high-performance sales team.
- Define sales territories, targets, reporting systems and performance metrics.
- Establish structured sales processes, customer follow-up systems and CRM discipline.
- Create incentive plans and motivate the sales team to consistently achieve targets.
- Develop key account relationships and negotiate commercial agreements.
- Coordinate with operations, accounts and the quantitative analyst to ensure competitive pricing

and smooth execution.





- Represent WBW at exhibitions, trade associations and industry events.
- Provide regular market intelligence, competitor analysis and recommendations for recent products

and growth opportunities.

- Build a culture of accountability, professionalism and customer service within the sales

organisation.

Ideal Candidate Profile

- Strong experience in B2B sales, channel sales or business development.
- Demonstrated ability to build and manage successful sales teams.
- Excellent leadership, negotiation and relationship-building skills.
- Strategic thinker with a hands-on approach to execution.
- Experience in bullion, precious metals, commodities, industrial products, building materials,

chemicals or similar industries is preferred.

- Comfortable travelling extensively to develop business across India.

Success in This Role

The successful candidate will establish a scalable sales organisation for White Bullion Works,

expand the dealer network, recruit and develop an effective sales force, strengthen customer

relationships, increase market presence and contribute directly to the long-term growth of the

company.

Pay: ₹20,000.00 - ₹70,000.00 per month

Work Location: In person

📌 Head of Business Development & Commercial (Delhi)
🏢 WHITE BULLION WORKS
📍 Delhi