Job Summary:

The Product Manager – Rewards will own the end-to-end strategy, design, and execution of scalable

rewards and incentives systems, including cashback, loyalty, referrals, and partner-funded programs.

This role sits at the intersection of product, data, engineering, and partnerships, and focuses on

building robust reward engines and user experiences that drive acquisition, engagement, retention,

and monetization—while maintaining strong unit economics.

Key Responsibilities:

1. Product Strategy & Roadmap

 Define and drive the vision for rewards, loyalty, and incentive platforms aligned with

business goals (growth, retention, revenue)

 Build and manage a scalable rewards roadmap, including platform capabilities (e.g., rule

engines, eligibility frameworks, real-time triggers)

 Identify opportunities in gamification, tiered loyalty, behavioral nudges, and ecosystem-

driven rewards

2. Rewards Platform & System Design

 Design and evolve a scalable rewards engine with configurable rules, eligibility logic, and

payout mechanisms

 Work closely with engineering on backend systems, APIs, and event-driven architectures

that trigger rewards based on user actions

 Ensure flexibility for running experiments, campaigns, and partner integrations without

heavy engineering dependency

 Define guardrails such as caps, cooldowns, and abuse-prevention logic at the system level

3. Rewards Program Design & Economics

 Design and optimize:

 Cashback programs

 Points-based loyalty systems

 Referral and incentive structures

 Merchant/partner-funded rewards

 Own unit economics of rewards programs, ensuring sustainable CAC, LTV, and ROI

 Manage reward budgets, forecast spends, and continuously optimize cost vs. impact

4.



User Experience & Engagement

 Build intuitive and engaging reward journeys across earning, tracking, and redemption

 Improve discoverability and reduce friction in reward usage

 Incorporate behavioral design elements such as:

 Gamification (streaks, milestones, challenges)

 Tiered loyalty programs

 Progress indicators and nudges

 Partner with design to create experiences that drive repeat engagement

5. Data, Experimentation & Analytics

 Define and track key metrics: CAC, LTV, redemption rates, engagement, retention, and

reward ROI

 Drive a solid experimentation culture:

 Form hypotheses

 Design and run A/B tests

 Analyze results and iterate quickly

 Use cohort analysis and behavioral data to refine reward strategies and personalization

6. Partnerships & Commercial Strategy

 Work with business development and external partners to build:

 Co-branded reward programs

 Merchant-funded offers

 Affiliate and ecosystem incentives

 Evaluate partner ROI, funding models, and commercial viability

 Structure and optimize reward-sharing agreements to maximize business impact

7. Cross-functional Collaboration

 Collaborate closely with:

 Engineering (platform development, integrations)

 Marketing (campaign execution and communication)

 Finance (budgeting, forecasting, ROI tracking)

 Risk & Fraud (abuse prevention systems)

 Legal (T&Cs;, compliance)

 Write detailed PRDs, define user stories, and ensure high-quality execution

8. Risk, Fraud & Compliance

 Identify and mitigate reward abuse, fraud, and gaming behaviors

 Build system-level checks and monitoring mechanisms

 Ensure compliance with financial regulations and internal policies

📌 Product Manager- Rewards (India)
🏢 FINVASIA CAREER
📍 India