Digital Marketing Manager

Experience : 5-7 years of experience in digital marketing role

Functional Area : Marketing

Qualification : Graduate with a certificate of specialization in digital marketing (MBA will be a plus)

Work Location : Mumbai

Job Description :

Lead Management (Generation-Tracking-Conversion) & Marketing Automation:

- Generate, track, manage and report leads generation through various digital channels e.g. Facebook, Website, Google ad words, Linkedin, SMS, WhatsApp, Emails

- Optimize digital marketing spends & cost / lead

- Closely monitor lead quality, lead to sales conversion ratio (%)

- Guide the Call Center team to vet the quality of the leads & pass on only warm / hot leads

- Monitor & lead the Call Center team effectively to maximize follow-ups, lead evaluation & maximize ROI

- Utilize the existing marketing tools more effectively

Campaign Management:

- Plan, Execute and Report Marketing Campaigns through all possible digital channels - Email, SMS, Whatsapp.





- Campaign set up for various marketing programs

Website development & Management:

- Improve website traffic

- Complete web form integration with marketing tool

- Maintain website effectively with continuous updations not only with content but also on technical front

- SEO

Social Media Management:

- Make social profiles active including Transasia Facebook page, Linkedin, Twitter, Youtube, Instagram

- Share updates on all social platform

- Improve customer engagement

Customer Database Management:

- Enrich the existing database of active and prospective customer list with correct email IDs & mobile numbers

- Improve the customer database segmentation based on various parameters

- Search more web sources to extract more prospective contacts for targeting marketing campaigns

📌 Digital Marketing Manager (India)
🏢 Erba Mannheim
📍 India