Job Summary:

As our Digital Marketing Specialist you will manage our CRM system and execute integrated digital marketing campaigns. In this role, you will be responsible for implementing our CRM platform, monitoring campaign performance, identifying areas for optimization, and managing the execution of marketing automation workflows and lead nurturing.

Responsibilities:

- Collaborate with team members and partners to develop and execute comprehensive digital marketing strategies across search, social media, email, and other digital channels.
- Implementing and customizing our CRM system (Go High Level - GHL) to optimize workflows, templates, forms, and integrations with other software platforms
- Develop and execute digital marketing campaigns across channels like Google Ads, Facebook Ads, social media, and our website to generate leads and drive sales
- Create targeted marketing campaigns and newsletters
- Monitor campaign performance by channel and implementing optimizations to improve conversion rates and ROI
- Analyze web traffic, lead generation, funnel conversion, and other data to provide actionable insights and recommendations
- Develop and optimize multi-channel nurture systems for different customer personas and lifecycle stages
- Collaborate cross-functionally to identity marketing qualified leads and hand off to the sales team
- Keep updated on digital marketing best practices and platforms to guide strategic decisions.
- Create regular performance reports to demonstrate impact of marketing initiatives
- Any other tasks or duties as assigned.

Role Requirements:





- Bachelor’s degree in Marketing, Communications or related field preferred
- 5+ year experience in content marketing and/or executing digital marketing campaigns
- Proficiency with digital marketing tools and platforms like Google suite, Google analytics, Google Ads, Facebook Business Manager, Adobe, and Client Relationship Management systems (CRM)
- Experience with Go High Level (GHL) is a plus
- Robust project management and organizational abilities
- Strong technical skills and ability work efficiently in multiple systems
- Outstanding verbal and written communication skills
- Familiarity with design and employer brand consistency
- Creative thinker capable of translating business objectives into effective marketing campaigns
- Previous sales experience a plus

Work Environment: Ability to work independently in an office environment

Pay: ₹30,000.00 - ₹60,000.00 per month

Benefits:

- Health insurance
- Leave encashment
- Paid time off

Ability to commute/relocate:

- Mohali, Punjab: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

- In one sentence, what is the best average Cost Per Lead (CPL) you have achieved, and for what industry?
- Which of these ad platforms have you personally set up and optimized campaigns on for at least 3+ years?

Google Ads, Meta/Facebook Ads Manager, X (Twitter) Ads Manager, None of the above

Experience:

- Work: 5 years (Required)

Language:

- English (Required)

Location:

- Mohali, Punjab (Required)

Work Location: In person

📌 Digital Marketing Specialist (India)
🏢 Home healthways solution india
📍 India