As the Practice Marketing Lead for Global Technology Practices, you will drive the strategic priority of enabling growth through a market opportunity aligned, offerings portfolio led go-to-market (GTM) model. You will help practices sharpen their offerings portfolio, actively shape sales motions, demand creation initiatives, pipeline-build and progression play. You will be optimizing and operationalizing our signature way to market practice offerings — one that is programmatic, governed, sales-aligned, and outcome-driven. You will act as an orchestrator and integrator, working closely with practice leaders, offering owners, partnerships, sales, and account teams to bring coherent, repeatable, and scalable GTM motions to life.
Key Objectives
- Operate a practice offerings portfolio led GTM marketing model that complements and strengthens vertical/industry-led plays
- Drive clarity and focus on market opportunities, ICPs, and priority segments
- Translate practice offering portfolios into clear sales motions and marketing plays that accelerate pipeline and revenue
- Enable an integrated, full-funnel marketing approach spanning thought leadership through chance creation and client advocacy
- Create governance, cadence, and operational discipline across global practice marketing efforts
What You Will Do
- Drive market opportunity & portfolio clarity
- Lead segmentation & ICP refinement
- Align to sales motions & plays
- Build & refresh offerings portfolio content
- Execute integrated GTM programs & campaigns
- Shape analyst & market perception
- Establish governance & operating cadence.
How You Will Measure Success
- Increased pipeline and revenue influence from portfolio-led GTM motions
- Strong alignment to sales plays and account plans
- Clear, consistent market narratives for priority technology portfolios
- Improved focus and repeatability in practice marketing execution
- Trusted partnership with practice, sales, and industry leadership
Wha
📌 Practice Marketing Manager (Bengaluru)
🏢 Virtusa
📍 Bengaluru
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