The Short Version

Who we’re looking for: We are looking for a Performance Marketer (Assistant Manager / Manager) to drive Kraftshala’s revenue growth through a mix of performance marketing and conversion optimization. You should have hands-on experience running performance marketing campaigns and using data to improve outcomes. You should be comfortable working across channels and funnels, running structured experiments, and identifying opportunities to improve acquisition and conversion metrics.

What the role is about: You will report to the Head of Marketing, and work closely with Sales, Product, and Creative teams to maximize ROI from campaigns and funnels. The role covers the full growth stack - from scaling paid acquisition to improving conversion rates, lead quality, and overall funnel efficiency.

Why you should apply: This is a high-impact growth role where your work will directly influence enrolments, CAC, ROAS, and overall business growth. You'll get exposure to performance marketing, funnel optimization, experimentation, analytics, and training,



making it an excellent prospect to accelerate your learning curve as a growth marketer.

About us:

Kraftshala is India’s largest skilling institution in terms of marketing placements, with a 94% placement rate, and we are gunning to become the world’s largest career launchpad, across domains.

We’re backed by a number of eminent investors including ex-unicorn startup founders and CXOs of global giants like RedBus, NoBroker, Nestlé, and Performics.

The Detailed Version

We're aspiring to be the best marketing team in the country. In this role, you'd be responsible for executing growth initiatives across channels, funnels, and systems. You will work on identifying opportunities for improvement, running structured experiments, analyzing performance data, and collaborating with cross-functional teams to drive better outcomes.

You will operate across the full funnel - acquisition, lead qualification, and conve

📌 Performance Marketing (Delhi)
🏢 Kraftshala
📍 Delhi