Reports To: Head – Marketing (UG): Office: Sion, Mumbai
Role Purpose: The University Marketing Outreach Specialist leads strategic, mission-aligned outreach to high schools & junior colleges across Maharashtra and neighbouring states to promote UAI’s UG programs. The role focuses on building durable relationships with school counsellors, educators, Test Prep centers & prospective students; delivering compelling messaging; coordinating events that position UAI as a premier choice for undergraduate study in AI, Computer science, Engineering, Management, Sports sciences, design, Sound & music and Psychology (liberal arts).
Key Responsibilities
· Regional Outreach Strategy and Partnerships
o Develop & execute a 12–18 month outreach plan targeting high schools, technical schools and junior colleges across Maharashtra and adjacent states (e.g., Goa, Gujarat, Madhya Pradesh as applicable).
o Build & maintain partnerships with school districts, Test Prep / career centers; serve as the primary university contact for key school partners in the region.




o Represent the university at regional education fairs, campus discovery events (virtual and on-site at key partner locations), and partner site visits; coordinate VIP campus tours for prospective students, counsellors, principals, and teachers.

· Marketing and Communications
o Create regionally resonant outreach materials and messaging for diverse student populations.
o Produce and manage content that supports UG recruitment in school channels: brochures, presentations, digital assets, social media, and email campaigns tailored to the region.
o Collaborate with Admissions, Financial Aid, Programs, and Student Support to ensure consistent, accurate information across touchpoints.

· Events and Programs
o Plan and execute in office and virtual events for prospective students & families (target audience: 9th–12th graders, parents/guardians, counsellors) including campus tours, discovery days, counselling workshops, AI/tech bootcamp

📌 Marketing Outreach Specialist – Schools (Karjat)
🏢 Universal AI University
📍 Karjat