Job Type: Full time
Job Location: Pune
Joining: immediate - Post offer 15 days
Experience: 4+ years

Recruiting Job Description
About the Role
We are looking for a skilled Salesforce Marketing Cloud Developer to design, build, and manage data-driven marketing journeys and integrations across our Salesforce ecosystem. The ideal candidate will have deep expertise in Marketing Cloud, with working knowledge of Data Cloud and Service Cloud integrations.

Mandatory Skills:
Whatsapp
SMS
mobile connect
Email

Key Responsibilities
Marketing Cloud – Core (Primary Focus)
Design and build multi-step lead journeys in Journey Builder, including entry sources, decision splits, and exit criteria
Solid understanding of Journey Builder entry sources, particularly Salesforce Data Entry Events, including object relationships, lookup/reference fields, attribute mapping, and platform limitations. Experience with API Event Entry Sources and knowledge of use cases, data structures, and best practices for real-time and batch-triggered journeys is required
Develop personalised email, SMS,



WhatsApp and push communications using Content Builder and AMPscript/SSJS
Implement and manage WhatsApp communication use cases, including Meta Business integration, template approval processes, message tracking, and ingestion of Meta Lead Ads data into Salesforce Marketing Cloud for automated lead nurturing and customer engagement.
Configure Marketing Cloud Connect to trigger contextual messages based on lead lifecycle events originating in Service Cloud (e.g., post-enquiry follow-ups, status changes)
Manage subscriber data, data extensions, and segmentation logic within Email Studio and Contact Builder
Build and maintain Cloud Pages for preference centres and consent capture, with back-end logic to process customer responses
Design and execute audience-based campaigns leveraging segments fed in from Data Cloud
Monitor journey performance and deliverability; optimise send times, content, and audience spli

📌 Salesforce Marketing Cloud Developer (Pune)
🏢 Dentsu Global Services
📍 Pune