About Sidecar:
Ever wonder how your phone got here from a factory in Shenzhen, or how a jacket from Italy reached your door in 5 days? Behind every shipment is a freight forwarder: the middleman coordinating ships, customs, warehouses, and trucks, still running on email, spreadsheets, and software from 1998. Sidecar gives them an AI teammate that calls, emails, logs into systems, and executes complex tasks end to end. We are backed by leading Silicon Valley VCs, angel investors, and industry advisors. Built in HSR, Bangalore.

The Role:
The most exciting marketing right now is happening in the most boring industries. Freight is next, and almost nobody is writing for it. That is the ambition for Sidecar's content: writing the industry seeks out on its own.
Content at Sidecar is a brand channel, not a growth channel. The job is to make everything we put out, from posts and newsletters to research and video, good enough that whoever comes across Sidecar walks away convinced this company knows exactly what it's doing.
That means no engagement-bait, no optimized-for-views reels,



no generic AI-generated posts. Genuinely good writing, genuinely positive scripts, genuinely good ideas: the kind of content people follow a company page for.
You'll work as a two-person founding unit with a video editor: you drive ideas, campaigns, scripts, and written content; they drive production, editing, and motion graphics. You work directly with the founders and the Founder's Office, and how the marketing function grows from here will be shaped by what you build.

What you'll own:
Own everything we write. LinkedIn, Twitter/X, the newsletter, research reports, blogs. A pipeline that drafts persona-based content already runs; you take it further and make it consistently excellent.
Script and concept video. Day-in-the-life films, customer testimonials, conference content, product ads, short motion-graphics pieces. You write the scripts and set the creative direction.
Market what we ship. Sit wit

📌 Founding Creative Strategist (Bengaluru)
🏢 Sidecar
📍 Bengaluru