External Job Description

Job Purpose

The position is that of frontline sales personnel who would primarily be responsible for growth and penetration of wood

coatings ranging from melamine to high end PU coatings in defined geography through creation, nurturing, expansion

and management of Dealer Network and stakeholders comprising of Contractors, Applicators, Furniture manufacturers,

Architects and end Consumers and thereby, achieving overall business objectives.

Business objectives

· Assist the dealer network in driving sales value and volume for

Wood Coatings

· Generate demand for wood coatings by means of organizing

activations, samplings and trainings to stakeholders like

contractors, applicators etc.

· Expand the network for wood coatings through integration with

retail, projects and services team by means of sharing of leads

· Drive growth by targeting and engaging with certain specific

stakeholders who deal exclusively with Wood coatings like

furniture manufacturers

Stakeholder Management





· Conduct shop meets on current wood coatings to promote growth in

the market

· Drive sales by engaging with contractors and architects by means

of product trainings and activations

· Ensure effective implementation of various promotional schemes

and displays for all stakeholders like contractors, dealers etc.

· Resolve dealer and consumer complaints with respect to wood-

coatings and ensure closure within benchmark timelines

Market Intelligence · Assist Marketing function in conducting product trials and building inferences on Asian Paints product strength vis-à-vis products in market. · Devise ways in which the product strengths can be communicated to the consumers and influencers

Key Performance Indicators -

Value and Volume target of Wood coatings · Percentage dealer network value growth · Percentage increase in APEHS and Project Sales site penetration · Percentage increase in users for high end wood coatings · Product trainings to targeted set of

📌 Executive N (Gurugram)
🏢 Asian Paints
📍 Gurugram