Job Title
Consumer Experience Research Lead (Digital)
Job Description
Job Title: Consumer Experience Researcher Lead (Digital)

Your Role:

• Drives product innovation and differentiation by executing long-term research strategies that align with business objectives, market trends, and user needs, ensuring that research efforts contribute to the organization's strategic goals and competitive advantage.
• Reviews extracted user and consumer insights, ensures a seamless flow from User Needs to User Requirements to Product Requirements, and develops a systematic approach for all user research challenges to facilitate verification and validation of relevant consumer insights.
• Partners with stakeholders to finalize abstract high-level value propositions, ensures alignment with strategic goals and meeting expectations, then collaborates with cross-functional teams to prioritize requirements based on importance, resources, and potential outcomes.
• Lead the design and execution of complex research studies,



utilizing a mix of qualitative and quantitative methodologies to unearth profound user insights crucial for shaping product strategy and ensures research findings are communicated and integrated into decision-making processes.
• Establishes and optimizes user experience research operations processes, including participant recruitment, data collection, analysis, and reporting, to maximize efficiency and scalability across projects.
• Drives continuous improvement initiatives within the user experience research team, incorporating feedback, evaluating research methodologies, and implementing best practices to enhance research quality and impact.
• Establishes and implements metrics and KPIs to measure the impact of research efforts on product success, user satisfaction, and business outcomes, and use data-driven insights to iterate and improve research strategies over time.
• Leads thorough risk analysis to identify potential user risks, adeptly balances tradeoffs to opt

📌 Consumer Experience Research Lead (Bengaluru)
🏢 Philips
📍 Bengaluru