Senior Manager Content Marketing
Location: Mumbai, India
Experience: 8 to 10 years
Type: Full time

About GreyLabs AI

GreyLabs AI builds Voice AI and Analytics products for the BFSI sector. Our
customers are banks, NBFCs, insurance companies, and fintechs and we help them
transform how they engage customers, manage collections, and derive intelligence
from voice interactions.

We are a Series A Funded company at the scaling stage, with a strong product, a
growing customer base, and the ambition to become the dominant Voice AI platform
for BFSI in India.

About the Role

GreyLabs AI is looking for a senior, hands-on content owner who can take
complete charge of B2B content across the funnel - from sales enablement and
campaigns to thought leadership. This is a high-ownership, high-visibility role:
you will be the single point of accountability for how GreyLabs AI sounds and
shows up everywhere it is read, watched, or pitched, working closely with the
Head of Marketing, Sales, and Product.

This role suits someone who is equally comfortable writing a punchy WhatsApp




sales message, structuring a 40-page whitepaper, and briefing a video editor -
and who can independently take a campaign from idea to execution without needing
to be told what “good” looks like

What You Will Own

B2B Content Strategy: Develop and execute a content aligned with Greylabs AI's
go-to-market goals, targeting CXOs and digital transformation leaders within the
BFSI sector.

1. SALES ENABLEMENT

* Sales presentations, pitch decks, and email templates

* Case studies and customer success stories

* Battlecards (competitive positioning, objection handling)

* WhatsApp outreach messages, sales email sequences, and follow-up templates

* Physical/printed sales collateral and letters

* Product videos/recordings and demo scripts

2. CAMPAIGNS & DEMAND GENERATION

* Promotional emailers and newsletters

* Co-own end-to-end campaign conceptualization, planning, and execution with
the Head of Marketing

📌 Senior Content Marketing Manager (Mumbai)
🏢 GreyLabs AI
📍 Mumbai