Role Objective
We’re looking for a Performance Marketing Specialist who thrives at the intersection of data and creativity. With 3 years of hands-on experience, you’ll own end-to-end paid acquisition—driving high-quality traffic, maximizing conversions, and scaling campaigns with a strong focus on ROAS.
This role demands someone who can double down on what works and cut what doesn’t—fast.

Key Responsibilities
? Campaign Management

Plan, launch, and manage full-funnel campaigns across:
Google Ads (Search, Shopping, Display, Performance Max)
Meta Ads (Facebook & Instagram)
LinkedIn Campaign Manager
⚙️ Performance Optimization

Monitor campaigns daily and optimize bids, budgets, and targeting
Ensure campaigns consistently hit CPA and ROAS benchmarks
? A/B Testing & Experimentation

Execute structured testing for:
Ad creatives
Copy variations
Landing pages
Improve CTR and Conversion Rates (CVR)
? Data & Reporting

Build weekly/monthly performance dashboards using GA4 and Looker Studio
Translate data into actionable insights (not just reports)
? Funnel & Tracking Analysis





Ensure accurate tracking using UTMs, GTM, Pixels
Identify and fix drop-offs across the user journey
? Creative Collaboration

Work closely with the design team
Guide creatives based on performance data (UGC, statics, motion creatives)
? Budget Ownership

Manage and pace monthly ad spends efficiently
Ensure optimal allocation without overshooting budgets

Required Skills & Qualifications
? Platforms & Tools

Robust hands-on experience with:
Google Ads Manager
Meta Business Suite
LinkedIn Campaign Manager
? Analytics & Tracking

Mandatory: GA4 (Google Analytics)
Preferred: Google Tag Manager (GTM) & attribution modeling
? Data Handling

Advanced Excel/Google Sheets skills
Pivot Tables
VLOOKUP
Data visualization
? Strategic Thinking

Ability to go beyond vanity metrics
Strong focus on CAC, LTV, and Revenue impact
? Certifications (Good to Have)

Google Ads Certification
Meta Blueprint Certification
? So

📌 Performance Marketing Specialist (Hyderabad)
🏢 Revsoc Digital
📍 Hyderabad